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Streetwear grails with a deconstructed twist

Painted Replica Sneaker

Under the creative direction of polarising force of fashion John Galliano, Maison Margiela is a provocative powerhouse in the luxury arena.

Best known for its exploration of deconstruction and decomposition, Maison Margiela examines the destroyed and wholly unbeautiful to reimage the ruined and cast the disposable in a new light. This process of taking inspiration from damage and destruction has given birth to a powerful aesthetic voice which is anticipated season after season.

Making waves amidst an internal shake-up and the appointment of a new CEO, Maison Margiela announced the cancellation of their SS18 menswear show in Paris opting instead to offer appointments in an industry showroom to press and buyers. A decision that harks back to the pre-digital exclusivity of fashion shows, Maison Margiela is the latest in a slew of big-names switching up their marketing and product delivery model to realign their messages and positioning in a newly digitised and instantaneous retail landscape.

Each piece proudly adorned with Margiela's iconic 4 stitch insignia, Maison Margiela have masterfully tapped into the sense of irony that's permeated the international streetwear scene without losing sight of the sense of quiet confidence and exclusivity that's become synonymous with the Margiela atelier.

Maison Margiela SS18 is now available at END.

writerEuan Smart