An ode to Americana, Reese Cooper's inaugural collection at END. celebrates the natural beauty of the American wild.
Encapsulating an image of the American wild, LA-based designer Reese Cooper presents his collection for AW19, entitled "Hitchhiking". Inspired by a continual push to move forward, the 21-year-old designer marries a celebration of the Californian landscape's natural beauty and traditional American clothing. Blending heritage styles with cues from subtle contemporary streetwear aesthetics, Cooper offers a fresh representation of Americana - imbuing his garments with a perspective that values their history and their recontextualised place within the world now.
Made in Los Angeles, Cooper's creations bear witness to the fusion of nomadic aesthetics, '70s collegiate style and military apparel, cultivating a visual code that places emphasis on a romanticised image of Americana. Transforming classic pieces with a unique perspective, Cooper's garments appear familiar at first glance, but upon further inspection reveal a deeper nuance and detail. Effortlessly casual and charming, workwear is reframed within a contemporary perspective.
Brimming with a classic sensibility, "Hitchhiking" offers an array of immanently wearable styles. A stonewashed denim jacket comes equipped with a handy clip to the chest, while swooping patch pockets add a flourish of inspiration from workwear in the American and the Japanese camp. The Bandana Parka Liner sees repurposed bandanas fused to create a unique outerwear piece - ideal for layering up when the temperature drops. Cast in a faded olive tone, Cooper's utilisation of garment dyeing instils a pre-loved sensibility that speaks to his interest in vintage clothing and repurposed fabrics.
A plethora of graphic tees and sweats offer further vintage appeal, replete with imagery one may expect to see should you spend a long winter hitchhiking around the Golden State. A charming slice of American spirit, Reese Cooper has quickly honed his aesthetic to champion an interpretation of tradition through a modern lens.