Founded in 2013, Pop Trading Company is an Amsterdam-based skatewear brand focused on giving back to the community that created it.
By supporting emerging skate talent and working to push the culture forward, Pop Trading Company is one of the freshest voices at the forefront of contemporary skateboarding.
In this exclusive END. editorial, we explored themes of youth culture rebellion and nostalgia shone through an urban-sports lens.
Debuting for AW18, POP Trading Company is now available at END.