Shot by END. in Blondey's London studio
Shot in the intimate setting of his Soho studio in London, END. is proud to present this exclusive Thames lookbook featuring brand founder, Blondey McCoy.
Coming to represent the new-wave multi-hyphenate creatives that define a new generation, Blondey has built a global reputation as an international skateboarder, emerging artist, Kate Mosse endorsed model, and designer at Thames.
A meditation on the dichotomy of London as an international tourist hotspot versus home to some of the country’s greatest creative talents, Thames’ collections masterfully tread the line of gimmick and bad-taste to deliver contemporary streetwear with an unquestioningly British-youth-culture perspective.
Juxtaposing points of reference from high and low culture, Blondey’s seemingly endless catalogue of ideas and inspiration transcends barriers of age, class, education and beyond to create art and fashion which resonates with a global audience.
We spent a day in the Thames archive with Blondey McCoy to learn more about his work and his plans for the future.