424 today, tomorrow, and always
Direct from the sun-bleached streets of downtown LA, 424 reimagines global streetwear with a Californian twist. Proudly named after the location of its flagship boutique, 424 on Fairfax has established a distinct creative voice by taking an artistic approach to elevating streetwear staples beyond the industry standard.
Born in the wake of LA's significant rise in style notoriety in recent years, emerging out of the shadows of its East Coast rival, NYC, 424 personifies the city's contribution to international streetwear. While each city has its own sense of self, LA has emerged with a distinct design aesthetic which blends a casual sentiment with a risqué urban grit that has its own unmistakable flavour.
Returning for SS18, 424 continues its exploration of statement graphics and distressed denim with a rugged collection of wearable grails