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New Era

After being the exclusive supplier of on-field caps for Major League Baseball since 1993, it’s no surprise that New Era headwear is a fan favourite. The pioneering label has built up an impressive roster of clients since first starting out in 1950, quickly gaining a fan base and opening a manufacturing facility in New York. 

After a meeting with MLB in 1993, New Era’s path of exclusivity began. And after spending decades as the official on-field cap provider for MLB, New Era set its sights on expanding its dominance across the nation's top sports leagues. In 2012, it secured the title of official sideline cap for the NFL, and by 2016, it became the official on-court cap supplier for the NBA. This achievement made New Era the first brand in sports history to hold exclusive headwear rights for on-field, sideline, and on-court use in all three major U.S. sports leagues. 

New Era’s most well-known style, the 9FIFTY Cap hit a home run, becoming a symbol of the world's best baseball uniforms, allowing fans and sports enthusiasts alike to showcase their favourite teams. With other reputable styles like the 9Twenty and 59Fifty making their way onto the scene, it's clear to see why New Era caps are as official, authentic, and as quality-crafted as they come. 

Dao-Yi Chow, the acclaimed fashion designer and co-founder of Public School, was appointed Vice President and Creative Director of New Era Cap in May 2024. Chow’s appointment was huge: it marked a strategic pivot for New Era to leverage its 100-year history into a modern streetwear and fashion-led brand identity.

Shop New Era below.

Brand

Department

Colour

Clothing size

Price

82 products available
£
£
82 products
New Era Tote BagDuck Camo
£59
New Era New York Yankees Suede Visor 9Fifty CapCream
£35
New Era New York Yankees Washed Script 9Twenty CapNavy
£25
New Era 9Fifty Trucker CapDuck Camo
£35
New Era 59Fifty Sticker 2 Pack Cap CarrierBlack
£25
New Era Image New York Yankees Heritage 9Fifty CapNavy
£65
New Era New York Yankees MLB Key ChainNavy
£17
New Era New York Yankees Champion 19Twenty CapNavy
£35
New Era 59Fifty Sticker 6 Pack Cap CarrierBlack
£35
New Era LA Dodgers Side Script 9Forty Adjustable CapGreen
£25
New Era LA Dodgers MLB Key ChainBlue
£17
New Era Oakland Athletics 9Forty Adjustable CapGreen
£25
New Era Image New York Yankees All Over 59Fifty CapBlue
£49
New Era Image Oakland Athletics All Over 59Fifty CapGreen
£49
New Era New York Yankees 9Forty Adjustable CapNavy
£25
New Era Outdoor Graphic 19Twenty CapBrown
£35
New Era Wash Distress 9Twenty CapBlack
£25
New Era LA Dodgers Suede Visor 9Fifty CapCream
£35
New Era MLB World Series Yankees T-ShirtCollege Green
£35
New Era MLB Yankees Graphic T-ShirtNavy
£30
New Era MLB World Series Dodgers T-ShirtWhite
£30
New Era New York Yankees Washed 9Twenty CapGrey
£25
New Era New Era Football TopBlack
£30
New Era Baltimore Orioles 59Fifty CapDark Green
£49
New Era New York Yankees Mini Washed 9Twenty CapNatural & Brown
£25
New Era MLB New York Mets Coaches JacketBlack
£119
New Era New York Yankees EST Script 59Fifty CapNavy
£43
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboGreen
£129
New Era New York Mets Side Script 9Forty Adjustable CapBlack
£25
New Era Pigment Wash 9Twenty CapBlack
£25
New Era Chicago Cubs Heritage Series Retro Crown 9Fifty CapBlue
£65
New Era Leopard Canvas Cross-Body BagBrown
£29
New Era Hot Dog Graphic T-ShirtBlack
£30
New Era Pigment Wash 9Twenty CapNavy
£25
New Era Varsity JacketBlack
£159
New Era 9Forty Adjustable Trucker CapNavy
£29
New Era San Francisco Giants 59Fifty CapBlack
£49
New Era MLB New York Yankees Script CardiganNavy
£85
New Era New York Mets Washed Script 9Twenty CapBlack
£25
New Era LA Dodgers Mini Washed 9Twenty CapNatural & Green
£25
New Era MLB New York Yankees Waffle T-ShirtOff White
£39
New Era Script Baseball JerseyLatte
£35
New Era MLB New York Yankees PoloBlack
£45
New Era New York Yankees Suede Denim Tote BagBlue
£45
New Era New York Yankees MLB Tote BagNatural
£35
New Era New York Yankees 9Twenty CapLeopard
£29
New Era New York Yankees Side Script 9Forty Adjustable CapBlue
£25
New Era LA Dodgers EST Script 59Fifty CapBlue
£43
New Era LA Dodgers Linen 59Fifty CapNavy
£38
New Era New York Yankees Linen 59Fifty CapNavy
£38
New Era St. Louis Cardinals Champion 19Twenty CapRed
£35
New Era Image New York Mets Subway Series 59Fifty CapBlack
£69
New Era Washed Graphic 19Twenty CapCream
£35
New Era New York Mets Champion 19Twenty CapBlue
£35
New Era MLB New York Yankees Coaches JacketNavy
£119
New Era MLB New York Yankees JumperNavy
£65
New Era Script Baseball JerseyBlack
£39
New Era MLB New York Mets Waffle T-ShirtNavy
£30
New Era Burger Graphic T-ShirtWhite
£29
New Era Player Graphic T-ShirtBlack
£29
New Era Player Graphic T-ShirtWhite
£29
A Bathing Ape New Era 59Fifty Logo CapBlack
£145
New Era New York Yankees Slouch BalaclavaBlack
£35
New Era x Fear of God Detroit Lions 9Fifty CapSeashore Blue
£45
New Era x Fear of God Kansas City Chiefs 9Fifty CapScarlet
£45
New Era x Fear of God Philadelphia Eagles 9Fifty CapKelly Green
£45
New Era x Fear of God New York Giants 9Fifty CapDark Royal
£45
New Era x Fear of God Atlanta Falcons 9Fifty CapBlack
£45
New Era x Fear of God Las Vegas Raiders 9Fifty CapBlack
£45
New Era Detroit Tigers Coops Cord 19Twenty CapBlack
£35
New Era New York Yankees Washed BeanieBlack
£29
New Era LA Dodgers Washed 9Twenty CapBlack
£25
New Era New York Mets Visor Script 9Forty CapBlack
£25
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboBlue
£129
New Era New York Yankees Wide Cuff Beanie HatDark Green
£29
A. SOCIETY x New Era Scotty SunglassesBrown
£129£77
40% off
A. SOCIETY x New Era Scotty SunglassesGreen
£129£77
40% off
A. SOCIETY x New Era Scotty SunglassesBlue
£129£77
40% off
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboBrown
£129£77
40% off
New Era Tampa Bay Rays Patch Embroidery 59Fifty CapNavy
£49£25
50% off
END. Exclusive
New Era E by END. New Era BeanieStone
£29£19
35% off
END. Exclusive
New Era E by END. New Era BeanieNew Olive
£29£16
35% off
  1. Mens
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  3. New Era