It started with Ehrhardt Koch, a skilled craftsman who saw an opportunity to reimagine headwear. What followed was the creation of the first New Era baseball cap for the Cleveland Indians, and the beginning of a legacy that would shape sportswear and streetwear alike.
Fast-forward to today, and New Era caps are icons in their own right. From the classic New Era men’s cap to bold, team-branded styles, each silhouette carries the brand’s unmistakable DNA. The New Era New York Yankees 9Twenty is a signature, low-profile, unstructured, and endlessly wearable.
Prefer something with more structure? The New Era trucker cap, also known as the Golfer, features a pinched crown and semi-structured build, perfect for laid-back styling. And for those who like to keep things clean, the black New Era cap delivers timeless versatility.
Whether you're after a snapback, strapback, or something in between, END. stocks the full lineup, from the heritage-rich 59FIFTY to the relaxed 9TWENTY. Every men’s New Era cap is crafted with precision, authenticity, and a nod to the brand’s sporting roots.
Shop the latest drops, including exclusive collaborations like E. by END. New Era caps, where American heritage meets British streetwear.