ERL

Turning his attention to clothing after gaining a legion of fans thanks to his successful stints in styling, film, and music, Eli Russell Linnetz launched ERL in 2018. Taking inspiration from the Venice Beach and California roots of his youth, the Los Angeles–based label offers vibrant everyday luxury

Dominating ERL clothing collections, relaxed daily staples like an ERL hoodie are elevated with bold colours and patterns. In line with Linnetz’s belief that design should happen organically, men’s ERL clothing is carefree, inviting the fashion world to unloose its imagination

Reflecting the aesthetic heart of L.A, free-spirited storytelling and a love of Americana are at the heart of an ERL t-shirt.