By Parra

By Parra is the Dutch-based label of artist Pieter “Parra” Janssen — a multidisciplinary creative and pro skater from Amsterdam. The contemporary-led brand is rooted in a visual language spanning art, music, and skate culture, rich in saturated colour palettes, surreal characters, and hand-drawn typography that blur the line between gallery work and everyday clothing. Janssen first built his reputation as an art director and graphic designer for parties and venues across his hometown, and his artistic perspective remains central to the brand’s success. Drawing on a long-standing interest in rave flyers and obscure ‘90s design, these influences continue to surface across By Parra t-shirts, hoodies, shorts, and more.

By Parra men's fashion centres around custom silhouettes and high-quality silk-screen prints, where Janssen’s surrealist figures and kaleidoscopic palettes bring traditional skate styles to life, resulting in apparel that feels fun, fresh, and expressive within both skate and streetwear contexts. As wearable creativity, By Parra’s unique designs appear across skateparks and city streets worldwide, instantly recognisable through a signature colour palette of red, white, and blue. By Parra has grown into an expressive brand with a design narrative to match — a community shaped by originality, where each piece reflects the artist-led vision behind it.

Join the community and discover the latest By Parra menswear at END., alongside discounts in the By Parra Sale.