Sundays belongs to a new wave of brands proving that streetwear doesn't always need to take itself so seriously. First gaining attention through its handcrafted checkerboard crochet beanies, the label quickly built a following for its playful approach to colour, pattern and everyday dressing.
Centred around the idea that life should feel a little more like a Sunday, the brand approaches familiar staples with a healthy disregard for convention. Graphic tees, oversized hoodies and statement caps arrive loaded with personality, drawing on everything from DIY culture and nostalgia to internet-era humour and offbeat design references.
Limited releases only add to the appeal, with each drop feeling less like a collection and more like an inside joke shared among those in the know. If streetwear is often about exclusivity, Sundays reminds us it can be fun too.