Butter Goods Mens

Butter Goods, founded in 2008 in Perth, Australia, by Garth Mariano and Matt Evans, is an independent, skater-owned and operated brand rooted in authentic skate culture. Alongside the brand, the pair also established Perth skate shop Lo‑Fi, further cementing Butter Goods in the local community it grew from. What began as a small t-shirt project has grown into a cult name within skateboarding and streetwear scenes — without losing its DIY and community-driven spirit.

Designed far from the noise, Butter Goods thrives on a visual language shaped by 90s skateboarding, hip-hop, and deep-cut music culture. The Butter Goods men’s graphic t-shirts feel less applied and more discovered, drawing from jazz-era cues, cartoon-coded nostalgia, and references that surface naturally. The brand’s recurring ‘Butter’ logo appears in constantly reworked forms — adapted and creatively reinterpreted across collections.

Baggy silhouettes, heavyweight denim staples, and instinct-led design give the brand its everyday appeal, while its skater-run foundation keeps it grounded in community, not hype. The result is a 90s-coded collection of menswear pieces that feel culturally fluent rather than trend-driven — curated for those who understand the references. From relaxed fits to everyday staples, the collection extends into baggy Butter Goods jeans designed for daily wear, with caps and accessories to complete the look.

Discover discounts in the Butter Goods Sale.