Ahluwalia is where culture, craft, and conscious design collide. Since launching in 2018, Priya Ahluwalia’s award-winning label has redefined modern fashion with a bold, responsible approach. Drawing on her Indian-Nigerian heritage and London roots, each piece tells a story through vibrant patchwork, upcycled fabrics, and meticulous detailing.
Sustainability isn’t an afterthought either, it’s the foundation of everything the brand does. With garments made from surplus and recycled materials and the use of female-owned factories, Ahluwalia is dedicated to innovating positive methods of production and practice.
Ahluwalia is a movement that celebrates diversity, creativity, and the future of fashion. Join along at END.