THE YEEZY 450 “UTILITY BLACK”: Visit the Brutalist Playground at END. Glasgow 30 July 2022
To align with the launch of the YEEZY 450 “Utility Black”, END. is hosting a pop-up brutalist playground at the retailer’s Glasgow store, Ingram Street.
Ye’s approach to sneaker design is one that colours outside of the lines, favouring exaggerated shapes, technical features and otherworldly details. Nowhere is that approach more deftly displayed than the YEEZY 450: a radically modern, boundary-pushing shoe built to be admired and questioned.
This sensibility is something that was mirrored by the Brutalist architectural movement that emerged during the 1950s — an uncompromising style rooted in pushing envelopes through striking, beautiful structures that posed questions. In many ways, this outlook is something that lives on in the practice of visionaries like Kanye West, with his cutting-edge 450 being straight from the Brutalist playbook.
Celebrating that spirit and the upcoming YEEZY Day 2022, END. is hosting a pop-up installation — a brutalist playground designed to deconstruct the coveted 450 — at the retailer’s Glasgow store on Ingram street. Visitors are also given the opportunity to sign up to END. Launches for a chance to purchase the YEEZY 450 “Utility Black”, with the raffle closing end of day Monday 1st August and collection available the 2nd and 3rd.