Reconfiguring the Essentials with adidas' Clean Classics

10 September 2020

"Our icons go vegan."

For decades, adidas Originals has designed a plethora of iconic sneaker silhouettes that have revolutionised the game over and over again.

Addressing one of the modern world's most prescient concerns, plastic waste, the German sportswear stalwarts have remade four of their most lauded models with an emphasis on sustainability, the use of recycled materials and reducing waste.

Presenting the vegan Clean Classic pack, adidas embody the timelessness of these classic sneakers' signature white leather aesthetics.

Synonymous with the adidas Originals line, this offering for AW20 places emphasis on sustainability, while illuminating the brand's dedication to innovation, progress and development. Offering up the Superstar, Stan Smith, Continental 80 and SC Premiere styles in fully-vegan make-ups, adidas strive to improve and build on their pledge to become more sustainable.