Nike Celebrate the Air Max BW's Bonkers Legacy

An icon of Air Max.

Nike Air Max BW OG - DJ6124-001
An icon of the '90s, Nike's Air Max BW sneaker offered a striking and daring approach that presented a blank canvas for subcultures to thrive. Originally released in 1991, the BW - which stands for "Big Window" - quickly became a firm favourite amongst underground music scenes. Three decades later, the iconic sneaker continues to remain a pivotal piece of subcultural history - a relic of sneaker culture from a bygone pre-hype era.
Nike Air Max BW OG - DJ6124-001
"Persian Violet"
Important to OG Gabber and Grime culture respectively, the BW exemplified a creative and culturally enriching sense of community that thrived on thinking outside of the box.
Nike Air Max BW OG - DJ6124-001
Max Air Cushioning
Landing this month, Nike share the Air Max BW "Persian Violet" sneaker. An OG BW colourway - from back when the model was commonly referred to as the Air Max Classic - the sneaker combines black, white and that all important vibrant purple tone across its uppers. Complete with a single Max Air Cushioning bubble and a foam midsole, the Air Max BW continues to offer the perfect combination of bold aesthetics and cultural cachet.
Nike Air Max BW OG - DJ6124-001

Release information

Nike Air Max BW