Culture

END. & Nike Celebrate the Dunk Low and Cultural Obsession at END. London

6 February 2020

Celebrating the re-issue of the iconic Japan-exclusive Dunk Low co.jp, Nike transform END.'s London flagship store in Soho into a shrine to the Dunk.

Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500
Nike Dunk Low SP - CU1726-500

Returning for the first time since 2001, the Nike Dunk Low SP co.jp has been plucked from the archives to deliver its plum-toned style retro charm. Originally released as a part of the Japan exclusive 'Ugly Duckling' pack, this two-toned wonder epitomised the cultural status and sough-after nature of the Dunk Low during the '90s and '00s. A true cult gem in the Nike crown, the Dunk Low continues to offer influential input to the sneaker universe 35 years after its initial release.

Heralding the return of this limited edition rendition of the classic model, Nike and END. have joined forces to present a bespoke kiosk and zine to immortalise the co.jp sneaker. Featuring photography from filmmaker, photographer and artist, Josha Gordon, the zine explores cultural obsession - a theme that underpins the love of the Nike Dunk sneaker in Japan.

Visit the kiosk at the END. London store in Soho to pick up a free copy of the zine and check out the Nike Dunk Low SP sneaker in person. The kiosk will be open until Sunday 9th February.

Release information

Nike Dunk Low SP

Daybreak/Barn/Plum

CU1726-500

07.02.2020

writerEND.
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