END. Debut: Vital Material

Lifestyle essentials with a clear conscience. 

Making its END. debut for SS18, Japanese lifestyle and cosmetics brand VITAL MATERIAL deliver a range of well-conceived grooming and homeware products with bounds of aesthetic appeal.

With a clear-cut focus on the essential, each VITAL MATERIAL product is the combination of fresh raw ingredients and organic components which ignite a holistic sensory experience without the inclusion of unnecessary chemicals or harmful compounds.

Drawing a sense of vitality and rejuvenation from the raw ingredients found across Japan, VITAL MATERIAL celebrates the importance of protecting biodiversity.

VITAL MATERIAL SS18 is now available at END.

writerEuan Smart
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