House Of Sunny

House of Sunny arrived at exactly the right moment. As fashion began moving away from logo-heavy dressing and towards clothes with genuine personality, the East London label carved out a space of its own through wavy knits, sun-faded colour palettes and pieces that seemed destined for Instagram moodboards before moodboards became their own currency. Founded by Sunny Williams in 2011, the brand built a loyal following by creating instantly recognisable designs people actually got excited about wearing.

There's a sense of optimism running through every collection. Knitwear resembles artwork, jackets become conversation pieces and familiar silhouettes are reworked through House of Sunny's playful lens. In a sea of sameness, House of Sunny reminds us why fashion became fun in the first place.

Shop discounts in the House of Sunny sale.