Ganni

GANNI was born in Copenhagen and shaped by the creative eye of Ditte Reffstrup, but it’s more than just a fashion brand: it’s a whole mindset. Bold self-expression, a playful approach to style, and a community of forward-thinkers who care about doing better make it what it is. Rooted in that laid-back, seriously cool Copenhagen vibe, GANNI brings together fun, feel-good design with a progressive spirit — rewriting the rules of getting dressed, one collection at a time.

Laid-back, expressive, and always a little unexpected, GANNI’s take on Scandinavian style is as much about attitude as it is about design. Take the GANNI Bou Bag, for example: a uniquely shaped work of art, complete with a braided handle and available in a whole host of different colours, sizes and patterns. Not only that, but there are plenty of other GANNI bags to satisfy your cravings, too, available in leather, canvas and suede with everything you need to get you through the day.

 A GANNI hat is forever a city-girl staple, whether you opt for something cute and crocheted or a warm, fluffy beanie. And we can’t talk about GANNI without recognising its wilder side; look out for bold leopard print making its mark on everything from GANNI caps to GANNI knitwear every season. With a pair of GANNI leopard jeans, a leopard bag and buckle ballerina pumps to match, it’s safe to say you’ve truly made it as a certified GANNI girl. 

From feminine frills on a GANNI dress to colourful graphics on a GANNI T-shirt, you’ll always have a nice day with clothes this good. Confident, carefree, and unafraid to be different, because GANNI has never been about blending in. 

Find yourself fangirling? Explore GANNI womenswear at END. today.

Find everything about GANNI in our GANNI brand profile, and discover discounts in our GANNI Sale.