VEJA stays one step ahead when it comes to sustainability in mens sneakers. The French label dates back to the 90s but was officially launched in 2004 by Sébastien Kopp and François-Ghislain Morillion. Travelling around the world looking into the industry and its practices, the duo spotted the gap in the market for sustainable footwear.
Bringing the worlds of luxury sneaker design and sustainability together, the founders explored Brazil, mixing with families who farmed organic cotton and wild Amazonian rubber, and from then on, VEJA was born. VEJA translates to ‘to look’ in Portuguese, showcasing the brand’s commitment to transparency and fair working conditions.
Synonymous with clean and contemporary aesthetics that honour the vibe of old-school basketball styles, VEJA’s men's sneakers are instantly recognisable, and of course, don the coveted V logo on the sidewalls. The VEJA Campo trainer is without a doubt a favourite, launching in 2019 with the label’s minimalistic DNA and low-top silhouette while keeping sustainability in mind from heel to toe. The Volley, Esplar, and V-10, to name just a few, are other prime examples of the brand’s kinder-to-the-planet, chrome-free leather designs.
VEJA’s entrepreneurial spirit and drive for a better future don't stop there; they offer vegan alternatives too, all while saving money on advertising and marketing to give back to their workforce, and who doesn't love the sound of that?
Shop the latest VEJA sneakers for men here at END.