At Stone Island, fabric is everything. For over four decades, it’s been a leading pioneer of new-era technicality built upon a strong foundation of heritage Italian design. With inspiration sourced from the aesthetics of uniform, Stone Island has established itself as a leader in material innovation and garment craftsmanship.
The brand’s design HQ in Ravarino is called “The Lab” for a reason — because every garment is the result of countless experiments, over 60,000 dye recipes, and an obsession with fabric invention. Key styles like Stone Island shirt jackets and sleeve patch polos return each season, with every iteration an improvement on the last. And it’s so much more than just casualwear; Stone Island pieces are built for real-world function. Whether it’s a weatherproof Stone Island coat or a lightweight Stone Island hoodie, there’s a science behind every stitch.
Tap into the brand’s utilitarian DNA with END.'s curated menswear edit, with relaxed Stone Island jumpers that’ll transform your layering wardrobe and Stone Island logo T-shirts that showcase the brand’s meticulous attention to detail through a more casual lens. Look out for the iconic Stone Island badge, too — an iconic seal of authenticity with a compass motif that nods to the brand’s insatiable appetite for exploration and discovery.
Wearing Stone Island means wearing a piece of history. It’s a brand that’s never stopped innovating; and never will. Shop Stone Island menswear at END.
Discover more in the Stone Island Brand Profile.
BRAND PROFILE: STONE ISLAND
The ultimate Stone Island guide! Our tour of Stone Island's world, features a rundown of the brand’s heritage, iconic products, sizing recommendations and a behind the scenes look into how we style Stone Island at END.