Umbro by Slam Jam

Some collaborations make perfect sense from the outset, and Umbro by Slam Jam is one of them. One built its reputation through football, first on the pitch and later on the terraces, while the other spent decades introducing Italy to the global underground. Together, they revisit familiar sporting codes through a different lens.

Rather than simply reproducing archive pieces, Umbro by Slam Jam filters football culture through a more contemporary perspective. Training wear, outerwear and everyday staples are reimagined with unexpected details, custom fabrics and sharper silhouettes, harnessing the Italian retailer's talent for making the familiar feel brand new again.

Rooted in football yet never confined to it, Umbro by Slam Jam exists in the space where sport, fashion and subculture have been exchanging ideas for decades. That's why it works.