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Mens New Brands to Know

Fashion moves fast — but so do we. END.’s expert Buying Team continues to scour the globe to bring you the very best brands: some established, some new, but all iconic. It goes without saying that you can trust END. to keep your wardrobe up to date, so stick with us as we explore the best men’s “New Brands to Know”.

From the heart of Manchester, Gander is rewriting the rules of British menswear. Founded by Calum Gregory, the label started with a single jacket and a lot of instinct. Now, it’s a full collection of refined utility: boxy silhouettes, workwear nods, and a distinctly Northern attitude. 

Mellow by name, mellow by nature. This British label leans into soft silhouettes, washed-out earthy tones, and quietly technical pieces that can transition from nature to urban with ease. From puffer jackets, to waterproof rain shells, to insulating fleeces, Mellow Clo channels the air of the outdoors into its utility-focused designs. 

EBIT™ — short for Enjoy Being in Transition™ — is using fashion to reframe how we talk about mental health. Founded by Simon Whitehouse in the wake of the pandemic, the brand is built on empathy, advocacy, and creative collaboration. Each collection is a platform for conversation, drawing on the voices of artists, musicians, and designers to challenge stigma and promote healing.

From cult favourites to emerging labels, END. curates the best new brands from around the globe — all in one destination.

211 products
New Brand
Gottlob Edition 2 BraceletSilver, Pink & Red
SEK1,085
New Brand
Gottlob Edition 1 BraceletSilver
SEK1,085
New Brand
Gottlob Edition 1 BraceletSilver & Gold
SEK1,085
New Brand
Gottlob Edition 2 BraceletSilver, Orange & Red
SEK1,085
New Brand
Gottlob Edition 4 BraceletSilver
SEK1,085
New Brand
Gottlob Edition 2 BraceletSilver, Green & Red
SEK1,085
New Brand
Gottlob Edition 4 BraceletSilver & Gold
SEK1,085
New Brand
Gottlob Edition 2 BraceletSilver, Blue & White
SEK1,085
New Brand
Ronning Fireman Clasp JacketBlack
SEK4,045
New Brand
Ronning Work JacketSand
SEK3,905
New Brand
Ronning Merino R Knit SweaterBlack
SEK2,319
New Brand
Ronning Merino R Knit SweaterSage
SEK2,319
New Brand
Ronning Quarter Zip Fisherman SweaterWalnut
SEK2,179
New Brand
Ronning Everyday Fisherman SweaterWalnut
SEK2,045
New Brand
Ronning Everyday Fisherman SweaterSage
SEK2,045
New Brand
Ronning Classic Denim JeansWashed Black
SEK1,989
New Brand
Ronning Classic Denim JeansStripped Wash
SEK1,989
New Brand
Ronning Long Sleeve Knit PoloBlack
SEK1,905
New Brand
Ronning Long Sleeve Knit PoloSage
SEK1,905
New Brand
Ronning Records T-ShirtOat
SEK949
New Brand
Ronning Uniform CapTimber Camo
SEK755
New Brand
Ronning Uniform CapBlack
SEK755
New Brand
Ronning Uniform CapGreen
SEK755
New Brand
Molebo M2452 BeltBrown
SEK1,905
New Brand
Molebo M2452 BeltWhite Cow Hair
SEK1,905
New Brand
Molebo M2452 BeltBlack
SEK1,905
New Brand
Molebo M2451 BeltBlack
SEK1,715
New Brand
Molebo M2431 BeltBlack
SEK1,715
New Brand
Molebo M2413 BeltBrown
SEK1,305
New Brand
Molebo M2438 BeltCracked Black
SEK1,305
New Brand
Molebo M2413 BeltBlack
SEK1,305
New Brand
Molebo M2413 BeltCow Pony
SEK1,305
New Brand
Molebo M2418 BeltLeopard Pony
SEK1,305
New Brand
Molebo M2416 BeltMulti Cow Pony
SEK1,305
New Brand
Molebo M2418 BeltBlack Pony
SEK1,305
New Brand
Gallery Dept Mechanic JacketNavy
SEK12,879
New Brand
Gallery Dept Deluxe Full Zip HoodieWashed Black
SEK9,319
New Brand
Gallery Dept Gd Paint Logo HoodieVintage Black
SEK8,220
New Brand
Gallery Dept Playground Vacation ShirtBlack
SEK8,085
New Brand
Gallery Dept Playground Vacation ShirtPlaid
SEK8,085
New Brand
Gallery Dept Embosses HoodieGraphite
SEK8,085
New Brand
Gallery Dept Dept. De La Galerie HoodieBlack
SEK7,675
New Brand
Gallery Dept SweatpantWashed Black
SEK6,439
New Brand
Gallery Dept Studio Gym ShortBlack
SEK4,659
New Brand
Gallery Dept Studio Gym ShortRoyal
SEK4,659
New Brand
Gallery Dept Studio Gym ShortRed
SEK4,659
New Brand
Gallery Dept University T-ShirtLt Archival White
SEK3,425
New Brand
Gallery Dept Marley ShirtMulti Plad
SEK13,975
New Brand
Gallery Dept Ford Trucker JacketLt Wash Indigo
SEK12,879
New Brand
Gallery Dept Marley Flannel ShirtLt Green
SEK10,005
New Brand
Gallery Dept Logan SweatpantGraphite
SEK8,220
New Brand
Gallery Dept Team Dept SweatpantFaded Olive
SEK8,085
New Brand
Gallery Dept Melrose JeansMedium Wash
SEK8,085
New Brand
Gallery Dept Dept. De La Galerie HoodieEdlr Camo
SEK7,949
New Brand
Gallery Dept Castle T-ShirtVintage Black
SEK4,110
New Brand
Gallery Dept Boardwalk TeeVintage Navy 1
SEK4,110
New Brand
Gallery Dept French TeeTiger Camo
SEK3,425
New Brand
Gallery Dept Indifference CapWhite
SEK2,879
New Brand
Gallery Dept Dept. SocksWhite
SEK825
END. Exclusive
Unlikely Dry Goods Yeti SweaterBrown
SEK4,590
END. Exclusive
Unlikely Dry Goods Reversible Vietnam JacketBlack/Camouflage
SEK8,895
END. Exclusive
Unlikely Dry Goods Reversible Utility VestBrown
SEK6,155
END. Exclusive
Unlikely Dry Goods Big Side Pocket BDU PantsSage
SEK5,960
New Brand
NOMARHYTHM TEXTILE x Needles Patch Varsity JacketBlack X Mix
SEK9,249
New Brand
NOMARHYTHM TEXTILE Reversible Work VestGray
SEK5,330
END. Exclusive
N!ce Logo T-ShirtBlack
SEK1,165
New Brand
Karma8a Aéro TrousersCharcoal
SEK1,850
New Brand
Karma8a Mode Kaze TrousersNavy
SEK1,769
New Brand
Karma8a The Real HoodieGrey
SEK1,715
New Brand
Karma8a Chalk Imprint T-ShirtBlack
SEK675
New Brand
Pexwear Tradesman ShirtGreen
SEK755
New Brand
Karma8a Noir Pulse JacketBlack
SEK1,989
New Brand
Karma8a The Real HoodieBlack
SEK1,715
New Brand
Karma8a Chalk Logo HoodieBlack
SEK1,495
New Brand
Karma8a Washed Crewneck SweatshirtBrown
SEK1,029
New Brand
Karma8a Logo Pocket Rue T-ShirtBrown
SEK809
New Brand
Karma8a Logo Pocket Rue T-ShirtNavy
SEK809
New Brand
Karma8a The Real T-ShirtBlack & White
SEK755
New Brand
Karma8a The Real T-ShirtWhite & Black
SEK755
New Brand
Karma8a Rive Gaufre T-ShirtCharcoal
SEK675
New Brand
Karma8a Rive Gaufre T-ShirtBrown
SEK675
New Brand
Karma8a Logo Rue T-ShirtGreen
SEK675
New Brand
Karma8a Logo Rue T-ShirtNavy
SEK675
New Brand
Karma8a Logo Ombre T-ShirtBrown
SEK675
New Brand
TTT MSW Polartec Logo Fleece Hooded JacketBlack
SEK3,689
New Brand
TTT MSW Polartec Logo Fleece Hooded JacketBrown
SEK3,689
New Brand
TTT MSW Camo Logo HoodieCharcoal Gray
SEK2,729
New Brand
TTT MSW Corduroy 2-Tuck TrousersBrown
SEK2,675
New Brand
TTT MSW Corduroy 2-Tuck TrousersBlack
SEK2,675
New Brand
TTT MSW Dot Logo Zip HoodieGrey
SEK2,535
New Brand
TTT MSW Dot Logo Zip HoodieNavy
SEK2,535
New Brand
TTT MSW Unicorn Logo T-ShirtWhite
SEK1,495
New Brand
TTT MSW Chick T-ShirtWhite
SEK1,359
New Brand
TTT MSW Dog T-ShirtGrey
SEK1,359
New Brand
TTT MSW Wave T-ShirtWhite
SEK1,359
New Brand
TTT MSW Tomatoes CapGreen
SEK1,359
New Brand
TTT MSW Logo CapNavy
SEK1,359
END. Exclusive
N!ce POLARTEC® Fleece JacketBlack
SEK4,455
END. Exclusive
N!ce Intarsia Logo Knit SweaterBrown
SEK4,099
END. Exclusive
N!ce POLARTEC® Fleece TrousersBlack
SEK3,769
END. Exclusive
N!ce Logo HoodieBlack
SEK2,590
END. Exclusive
N!ce Embroidered Logo Knit CardiganNavy
SEK2,179
END. Exclusive
N!ce Embroidered Logo Knit CardiganBrown
SEK2,179
END. Exclusive
N!ce Embroidered Logo SweatshirtGray
SEK2,045
END. Exclusive
N!ce Embroidered Logo SweatshirtNavy
SEK2,045
END. Exclusive
N!ce Double Pleat Belted TrousersBlack
SEK2,045
END. Exclusive
N!ce Double Pleat Belted TrousersLight Beige
SEK2,045
END. Exclusive
N!ce Logo Long Sleeve T-ShirtWhite
SEK1,359
END. Exclusive
N!ce Logo Long Sleeve T-ShirtCharcoal Grey
SEK1,359
END. Exclusive
N!ce Border Stripe Long Sleeve T-ShirtBlue
SEK1,359
END. Exclusive
N!ce Side Logo CapNavy
SEK1,305
END. Exclusive
N!ce Have A N!ce Day CapBrown
SEK1,305
END. Exclusive
N!ce Embroidered Logo T-ShirtWhite
SEK1,085
END. Exclusive
N!ce Embroidered Logo T-ShirtGrey
SEK1,085
New Brand
Pexwear Engineers TrouserGreen
SEK959
New Brand
Pexwear Engineers TrouserDeep Navy
SEK959
New Brand
Pexwear Tradesman GiletBlack
SEK1,029
New Brand
Pexwear Coopers JacketBlack
SEK1,029
New Brand
Pexwear Tradesman GiletKhaki
SEK1,029
New Brand
Pexwear Coopers JacketKhaki
SEK1,029
120 out of 211 products