END. PRESENTS “A VERY MERRY END.”

Unveiling "A Very Merry END.", our festive film follows a group of Santas from END. locations across Newcastle, Glasgow, and Milano, each arriving a little too early to collect their gifts in-store. As they debate opening times, they check in with their London counterpart, who’s already settled by the fire, unwrapping his gifts ordered through the END. app.

Blending humour, warmth, and our unmistakable visual identity, the campaign explores how regional cultures and personalities come together under one global END. community. Traditionally known for our product-led storytelling through collaborations, editorials, and in-store activations, "A Very Merry END." marks an evocative shift for END. toward emotionally-driven narratives. The film celebrates the ritual of gifting and the joy of giving, told through our own cultural and creative lens.