Stone Island’s latest video showcases the label’s textile innovation and garment dyeing expertise.
Since day one, colour experimentation has been at the core of Stone Island. Label founder, Massimo Osti, was the first to pioneer garment dyeing on a larger scale — utilising the technique with garments made from multiple fabrics or fibre types — which paved way for the exploration of a range of different colours and depths.
With the label’s latest video, aptly titled “Colore”, that love of material treatments and colour experimentation is spotlighted. A range of Stone Island’s cutting edge-materials feature throughout the video, from Crinkle Reps to Nylon Raso TC, that’re transformed in a variety of colours to showcase the brand’s garment dyeing expertise.