BEAMS Plus

BEAMS Plus is the sub‑label of the long‑standing BEAMS empire, building on the heritage the iconic Japanese retailer established in 1976. As part of a wider creative BEAMS universe that spans fashion, lifestyle, homeware and culture, BEAMS Plus offers clothing based on American uniform from the 1940s to the mid-1960s.

Created in 1999 as a love letter to vintage Americana, it reworks timeless wardrobe staples through an elevated Japanese lens. Drawing on Ivy League tailoring, vintage sportswear and military utility, BEAMS Plus clothing is defined by refined reinterpretations of everyday pieces — familiar, but never predictable. Today, BEAMS Plus men’s styles stand as a benchmark for heritage‑inspired design executed with contemporary craftsmanship.

At END., as a BEAMS Plus UK stockist, the collection spans knitwear, polo tops, trousers and jackets, alongside BEAMS Plus cardigans, classic button‑down shirts, pleated chinos and the essential BEAMS Plus t‑shirt, forming a cohesive wardrobe.