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Editorial

Stüssy Reimagine Functionality for the Modern Day

21 November 2019

Trailblazers of the streetwear set, Californian label Stüssy continue to expound on their signature West Coast approach.

A mainstay and trailblazer within the streetwear scene since their debut in 1980, Stüssy have continually found themselves at the centre of the contemporary menswear zeitgeist. The founding father of what was once a burgeoning movement in street culture and fashion, Stüssy has witnessed, and played a pivotal role in, the meteoric rise of the 21st Century's monolithic cultural shift.

Renowned for their surf meets skate sensibility, the Cali label's approach epitomises the atmosphere of a life of passion and dedication to subculture. Presenting their latest collection for AW19, Stüssy embellish their trademark aesthetic with a boost of the functional. An energised twist on their much-loved look, this time round, their West Coast sheen is elevated with a practical attitude and a versatile outlook.

Proffering a visual world that allows for an unpremeditated vision, Stüssy's effortless cool sees garments perfect for pairing, even if their vibrant and bold patterns may not traditionally match. With a penchant for plaid, cord and flannel, the Californian stalwarts of streetwear deliver a plethora of garments perfected for daily wear. Versatile through their timelessness, check shirts, anoraks and bucket hats epitomise the brand's unfaltering approach. Emblazoned further with paisley prints, '90s inspired stripes and asymmetrical construction, Stüssy ensure that their evolution seamlessly blends with their deeply entrenched streetwear history.

The AW19 collection from Stüssy is available online now at END.

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