Combining their signature refined palette and deconstructed visual codes, Maison Margiela showcase a ghostly take on logo-mania.
A much-lauded and emphatically celebrated label, Maison Margiela's status within the realm of high-end fashion is well-deserved. A pillar of '90s minimalism and a bastion of cutting edge design, Margiela's deconstructive tendencies have influenced the contemporary fashion world irrevocably. Renowned for a subtle and elegant approach, the Paris-based label encapsulates the notion that less is more, creating a nuanced visual language that has developed over the course of the brand's 31 years of operations.
Taking aim at logo-mania this season, Maison Margiela redefine their signature numbers logo and offer a ghostly apparition of a logo-removed. An unmistakable signifier of style and substance, Margiela's numbers logo offers a visual cue - both meaningful and appealing - that subtly gestures towards which line the garment or accessory is aligned. In it's absence, the brand's symbolic four stitches detail the chest, hinting towards the history of the logo even after it has been misplaced. Knitted sweatshirts and jersey pullovers are cast in subtle black, grey and tan shades, while an oversized short-sleeved sweatshirt features 'MM' branding to the chest, cut in half for a further twist on the contemporary fashion milieu's obsession with logos.
Elegant and refined, Maison Margiela's design code resonates with the ghostly interpretation of absence - the perfect antidote to the increased presence of logos in an era where the image has reigned supreme.