Nike x Martine Rose Brings Iconic 90s Style Up-To-Date

Nike x Martine Rose's hotly anticipated collaboration featuring the bulbous take on the Air Monarch 4 arrives at END. - available now on END. Launches

Following last year's hyped about Craiglist release, Nike's collaboration with London-based design force Martine Rose has arrived for general release.

Already infamous for it's 'bulbous' reimagining of the classic Air Monarch lineage - the shoe began as an experiment by fusing a size 18 upper to a size 9 sole-unit - the collection has garnered attention of press and collectors across the globe since it was announced late last year.

Arriving in three colourways - a white, a black, and a blush pink - the collaborative effort takes the ordinary and distorts it to the outer edges of our recognition. Complete with simple co-branded detailing, the sneaker brings the dad-sneaker into a new fashion-forward arena for 2019.

On the apparel side, the collection is a deliberate collision of English and American sports silhouettes with the UK's tracksuit army linking up with the cringe-inducing American soccer dad for a tongue-in-cheek reposition of normcore ideals.

The Nike x Martine Rose Air Monarch 4 is now available for registration on END. Launches.

writerEuan Smart