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Nike Take Over END. London With Their Gore-Tex Air Force 1 Installation

31 October 2019

Joining forces to audio-visualise the winterised functionality of Gore-Tex, END. and Nike enlist London-based musician J Rick to produce an exclusive beat inspired by the Gore-Tex AF1 collection for our in-store installation.

END. Soho storefront for Nike AF1 Gore-Tex Launch
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation
END. Soho Nike AF1 Gore-Tex installation

Celebrating the launch of Nike's Air Force 1 Gore-Tex sneaker range, END. and the American sportswear legends have created a bespoke installation space to showcase the sneakers' all-purpose, winter-ready construction. Enlisting North London-producer J Rick to create an exclusive beat inspired by the collection, the installation is complete with listening stations and a water feature that responds to the sounds of the Essie Gang member's track.

Located in END.'s flagship London store in the bustling Soho district, this installation sees the utilitarian sneakers set against a dark backdrop, while our behind the scenes video offers an insight into the production process of J Rick and our editorial with the musician. A true audio-visual experience, head to END. Soho to check out the installation, which is open until Sunday 3rd November. Listen to J Rick's exclusive track, titled 'Edge', below.

The Nike Air Force 1 Gore-Tex sneaker range is available for registration online now via END. Launches.

writerEND.
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