Here's What Happened at the adidas POD Event in London

To mark the launch of the new adidas POD System, adidas held an exclusive invite-only event in London’s uber-trendy Shoreditch district last night.

With the city's style elite abuzz in the wake of the LFWM SS19 presentations, we arrive to the sight of a snaking queue outside a venue swarming with security. Held in a vast and imposing venue filled to the rafters with speaker systems, lighting, and a bustling crowd of attendees, the evening was an urban celebration of creative talent and ingenuity.

Suspect opened the musical billing, stirring the crowd into a ruckus before vacating the stage to make way for the main event. Holding the crowd in anticipation for around half an hour, Migos took to the stage and performed a 40-minute greatest hits medley, even joined by musical heavyweight and established adidas collaborator, Pharrell Williams for a novel rendition of their hit ‘Stir Fry’.

Bringing the night to an electric finish, the musicians - fully stacked in three-stripes grails - introduced adidas' latest tech with interminable style.

The adidas POD-S3.1 is now available for registration on END. Launches.