adidas Consortium x Shelflife ZX4000 - Register Now on END. Launches

Illuminating the burgeoning sneaker culture of South Africa, adidas Consortium have teamed up with Cape Town's Shelflife, a longstanding sneaker store that delivers exclusive footwear offerings to Africa and beyond, sharing the latest rendition of the iconic ZX4000 runner.

An instantly recognisable silhouette from the adidas roster, the ZX4000 turned heads upon released in 1984, quickly garnering a cult-following due to their robust shape and rugged versatility. Now a staple in sneaker collectors' archives, this fresh rendition of a running legend is delivered by way of Cape Town.

Presenting a collaboration built on history and shared ideals, the latest ZX4000 model captures a free-spirited reflection on the heritage of South Africa. Juxtaposing subtle grey nubuck uppers with pops of clay orange, the medial side of the sneaker boasts a captivating jacquard geometric pattern. Woven fabric underlays evoke the historic craftsmanship and cultural practices of Shelflife's homecountry, offering a reflection on the store's engagement with local muscians, artists and graffiti writers in an effort to maintain and contribute to the cultural heritage of South Africa.

The adidas Consortium x Shelflife ZX4000 is now available for registration on END. Launches.