An elevated poolside experience
Delivering the first collaboration for the AW18 UltraBOOST Collective, adidas Consortium has partnered with Munich-based fashion brand, A Kind of Guise for their take on an elevated poolside experience.
Doubling-down on their commitment to premium materials and contemporary craftsmanship, A Kind of Guise focuses their attention on an uncaged UltraBOOST sneaker and accompanying slogan towel.
Creating the fictitious 'AKOG Athletic Club' as the backdrop for the collaboration, the UltraBOOST boasts a chalk white Primeknit upper with a raised, rippling wave effect and uncaged construction. The sneaker is complete with wide, wraparound tonal lacing to emphasise the subtle textures, and BOOST cushioning is cloaked in a multi-coloured, marble-effect outsole that lends just enough colour to catch the eye of fellow holiday-makers.
The adidas Consortium x A Kind of Guise 'AKOG Athletic Club' will launch at END. on August 25th.
adidas Consortium x A Kind of Guise UltraBOOST