Editorial

Stüssy Share Effortless Cali Cool For AW19

4 September 2019

Rooted in the history of streetwear, Stüssy showcase their unique approach and vision.

Emblematic of California's free and easy attitude, streetwear legends Stüssy exhibit their trademark casual combination of surf, skate and street aesthetics, honed since the brand's humble beginnings in 1980. Primed and ready for tackling the waves and the streets, the iconic brand capitalises on '90s nostalgia to deliver a bevy of garments the bridge the gap between the past, the present and the future of streetwear.

A true OG of West Coast style, Stüssy continues to find itself inspired by the brand's initial inspirations. Imbued with a distinctive essence of skateboarding and surfing culture, the heritage streetwear label proudly flies the flag for a traditional approach to street-ready design, while continuing to adapt to the continually changing fashion milieu. Presenting a plethora of staples, Cali cool classics collide with forward-thinking pieces. Blending utilitarian styling with sportswear essentials, Stüssy continue to build on their foundation, evolving to deliver a highly contemporary perspective on streetwear through the lens of the culture's heritage.

Proudly wearing the brand's original script logo, this collection of garments ensures that Stüssy's cultural importance is seen and heard. Eminently wearable and offering an effortless sense of cool, the brand's appeal is proliferated by their singular and nuanced vision of streetwear.

The AW19 collection from Stüssy is available online now at END.

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