Polar Skate Co.

Hailing from the Nordic skate hub of Malmo, Sweden, Polar Skate Co. was founded in 2011 by pro skater and visionary Pontus Alv. The brand is built upon the idea of treating skateboarding with reverence and not just as a commodity. The result: playful, graphic, and functional clothing.  

Original graphics sit at the heart of Polar’s identity, with designs created by Alv himself—often imitated, never matched. Drawing on ‘90s influences, the brand reworks classic staples for modern skateboarders and streetwear enthusiasts alike.

From hoodies and t-shirts to outerwear and lifestyle pieces, the range blends skate culture with Scandinavian minimalism, finished with the iconic circular stroke logo seen across skateparks and city streets worldwide.

Discover the latest Polar Skate Co. at END.