Will you find the big "E"?
Taking cues from Willy Wonka's golden ticket, Levi's present their Cone Mill 501 'Golden Ticket' Jean. A limited edition straight leg denim jean, this style encapsulates the history of Levi's and their importance in popularising the denim jean in the modern day.
Celebrating the transition between the big “E” and the small “e” on the Levi’s® Red Tab in 1971, 501 pairs of the 1971 501® will be produced, with 496 of them featuring small “e” Red Tabs, and five very special pairs featuring big “E” Red Tabs. Simply remove the gold foil covering found on the Red Tab and see if you have found one of the rare pairs. A classic style that continues to retain it's iconic status, the 501 jean offers an enduring sense of cool complete with vintage detailing.
Levi's Cone Mill 501 'Golden Ticket' Jean