BEAMS

Hailing from Harajuku, Tokyo, BEAMS was launched in 1976. Initially inspired by American collegiate fashion, the Japanese label has since evolved into a department store with over 150 stores worldwide. Providing menswear, womenswear, accessories, home goods, and art, it's now the sub-label, BEAMS Plus that reworks Americana through a modern Japanese lens.

With a commitment to quality craftsmanship, BEAMS clothing is celebrated for its curated selection of wardrobe staples, Playing into a varsity aesthetic, stripes on rugby shirts and tees reign supreme here.

Offering off duty upgrades look out for collegiate style arch logos that sit on expertly crafted BEAMS hoodies and sweats. Completing your looks, utilitarian inspired BEAMS trousers have practicality in mind.