END.'S COMMUNITY MOMENTS 2025

Throughout 2025, END. has continued to build and connect with our community in a myriad of different ways in honour of our 20th anniversary. Intrinsic to what END. represents, our community is the foundation on which our cultural output is built. Through events at our flagship stores and beyond, editorial features with our extensive network of talent to workshops inviting the next generation to experience what we have to offer, the community has continued to drive our attitude and approach.

Take a look back at the biggest and best moments from the past year, we celebrate the people at the heart of this subculture and reflect on 2025 as the year comes to a close.

Celebrating the launch of END. and adidas’ ‘Tying the Knot’ collaboration, END. and iconic German sportswear brand invited friends and family to join us at East London’s Hackney Church for a night of nuptials and revelry. Hosted by Snake Denton, the evening saw the guests received with a drinks reception and their own pairs of the END. x adidas ‘Tying the Knot’ Superstar Vintage and Japan OG sneakers to have and to hold. Bathed in blue light and seated along winding tables in the centre of the 13th century church, now renovated as a modern-day event space, the evening’s wedding breakfast was provided by none other than chef Lee Tiernan’s FKA Black Axe Mangal.

On a balmy evening in late June, END. and New Balance invited South London’s finest, Loyle Carner, to the British retailer’s London flagship store for the latest edition of END. Talks. Just ahead of the release of Carner’s hotly-anticipated new album, hopefully !, attendees were invited to make themselves comfy on a sea of pillows, with END.’s store transformed into a replica version of the pillow and sheet forts made by Carner with his kids – the perfect environment to explore a deeply personal and family-oriented album.

Presenting Farm to Fork, an alfresco dining experience that celebrated the versatility of fresh vegetables sourced from local greengrocers, we linked up with Instagram’s best-known young chef Alfie Cooks for an evening in celebration of our XT-Whisper Void ‘Avocado’ collaboration with Salomon. Working with the culinary expert Alfie Steiner – most commonly known as Alfie Cooks – whose vibrant, produce-led recipes have taken social media by storm, the evening saw attendees dine in glorious summer sun on the rooftop of Brunswick East in London. Showcasing how simple ingredients can be transformed into flavourful and colourful dishes, guests were able to enjoy a thoughtfully curated outdoor meal inspired by the hues of our latest Salomon collaboration.

Celebrating the launch of the iconic Air Jordan 1 High ’85 - also known as Bred – our London store hosted the iconic DJ AG for an exclusive in-store experience with performances from Slew, Rushy and Tay Jordan. Known for his high-energy street performances, DJ AG brought his signature sound to the event, providing the perfect backdrop as MCs take the mic to honour the unbannable spirit of the iconic sneaker.

Celebrating the launch of the Puma x Inside Tag UR Mostro Communication pack, we invited Inside Tag into our London flagship store in the heart of Soho to host a duo of workshops and a friends & family launch night in honour of his debut footwear collaboration with Puma. Renowned for his expansive collection of rare Puma footwear and apparel, archivist and designer George Roberts has been carving out his own unique lane in the world of fashion with his Inside Tag project. Sharing his experience in the industry, George’s workshops saw the creative shine a light on how he got into the industry, what drives his practice and offered a hands-on look at the process of shoe design. Coupled with a Q&A and a product display, attendees were able to see first-hand how the process of footwear design works, from concept and ideation to sampling and release.

Celebrating the launch of Carhartt WIP’s Pronto Subito capsule, the workwear icons took over our Manchester store on St. Mary’s Gate, transforming the launch zone into a bone fide pizza parlour. Adorned with a checkerboard floor, classic diner seating and a bespoke arcade game created specifically for the pop-up, the evening saw attendees soak up the playful atmosphere while browsing the brand-new collection.

Playing host to Represent, END. celebrated the launch of the British luxury streetwear brand’s women’s collection at their Milano flagship store on Via dei Mercanti - a stone’s throw from the magnificent Duomo in the very epicentre of the historic city. Serving cocktails while attendees could browse the collection, the event brought an exclusive first look at the brand’s debut womenswear collection.

On a rainy night in Newcastle, one of the city’s longest standing clubs played host to END.’s “Pub” collection launch party: A Handshake From the North. Welcoming attendees in from a cold and wet November night, the storied venue was transformed into a haven of exploratory club sounds and pub-themed entertainment in honour of the launch of END.'s 22-piece 'Pub' collection of hoodies, tees and sweat pants.

Celebrating the release of END. and Barbour’s short film chronicling New York City-based multimedia artist Shaun Crawford’s 1-of-1 collaborative Solway Jacket, we hosted an all-new edition of END. Talks at our flagship store in on Broadwick Street in Soho. Renowned for his unique post-graffiti approach to painting, sculpture and design, Harlem-born Shawn Crawford visited Barbour HQ in South Shields to spend time designing his own bespoke rendition of the iconic Solway jacket – a style originally designed for traditional British outdoor pursuits. Infused with a sense of punk spirit and streetwear essentialism, Shaun’s twist on the classic waxed cotton jacket brought to life a unique vision and a true merging of points of view.

Launching END. and adidas’ Chip Shop collaborative BW Army sneakers, we partnered with the iconic sportswear brand to bring traditional fish and chips to the people of Newcastle. Parking up outside of our hometown store on Grey Street, passers-by were able to tuck into free fish and chips in honour of the British culinary classic.

Championing underground talents and homegrown sounds, END., adidas and NTS looked to spotlight musicians across the North of England and Scotland. Hosting a series of parties in our stores, each night celebrated local artists, alongside an opportunity for attendees to see the headliners perform in an intimate setting.

Celebrating the launch of END. and PUMA’s collaborative Suede and Speedcat sneakers, the British retailer and German sportswear legends took over The Rat & Pigeon pub in the heart of Manchester’s bustling Northern Quarter. Across three floors, the pub space was brimming with bespoke details, branded beers and plenty of fun and games for punters to enjoy. Hosted by social media star and beer connoisseur Schooner Scorer, the evening centred around a steadfast pillar of the British public house: the pub quiz. With topics ranging from music and culture to sports and history, the quiz tested the mettle of attendees on their general knowledge and trivia prowess.

Connecting some of the UK’s finest musical talents in a north-south crossover, Stone Island, END. and THE FACE, came together for a one-off party, Due North, at one of Manchester’s premier venues, Hidden. Tucked away a stone’s throw from the city centre, the former industrial site in Cheetham Hill, quietly concealed behind a gritty façade, was the perfect space to celebrate the city’s extensive musical talent, alongside a performance from Peckham road rap royalty Giggs.As always, the 2025 shortlist represents the breadth of British and Irish talent, with CMAT, Emma-Jean Thackray, FKA Twigs, Fontaines D.C., Jacob Alon, Joe Webb, Martin Carthy, Pa Salieu, PinkPantheress, Pulp, hometown hero Sam Fender and Wolf Alice all selected ahead of the ceremony next month.