Asics

Founded in 1949 by Kihachiro Onitsuka, ASICS has built its reputation on one core philosophy: a sound mind in a sound body. Today, the brand is a global leader in performance footwear, known for its cutting-edge innovation, technical design, and commitment to well-being.

Whether you're chasing a new PB or elevating your streetwear rotation, ASICS men’s sneakers deliver the comfort, support, and style you need. From high-performance running shoes to lifestyle icons, each pair is engineered to move with you; on the track, in the city, and everywhere in between.

Unsure where to start? We’ll take you through the best ASICS has to offer right now. New for the season, the ASICS GEL-CUMULUS 16 resurfaces from its 2014 distance running roots as a solid lifestyle pair. Built with leather overlays and a no-sew upper, expect to see it take on bright and bold colourways each release. Co-created with KITH, the GEL-KAYANO 12.1 brings modern tooling to an early 2000s silhouette. The upper is inspired by gothic armour and its metallic, structural properties. And we can’t neglect to mention the GEL-KAYANO 14 — the updated, ultra-comfortable lifestyle pair with the perfect late 2000s aesthetic.

For soft landings and uncompromised comfort thanks to revolutionary shock-absorbing GEL technology, ASICS running shoes like the GEL-NIMBUS and GEL-KAYANO are firm favourites amongst Olympians and running clubs alike. And it doesn't stop there: ASICS running styles like the GEL-NIMBUS 9 have been co-opted by the streetwear community, becoming city-ready favourites enriched with iconic Y2K details.

Think you've found the match for you? Then shop the latest ASICS trainers for men today. 

For a more in-depth look at the brand, check out our ASICS Brand Profile.

Discover discounts in the ASICS Mens Sale.