Story mfg.

In a rapidly changing world, Story mfg. proves that slow and steady wins the race. Headed by husband and wife Seed and Katy Al-Rubeyi, the eco-conscious brand was born out of a vision for considered naturally dyed and handmade clothing that the couple wanted but didn’t exist. The answer? Planet-friendly, naturally evolving collections that combat the ‘take, make, waste’ culture and anti-fashion approach to our everyday attire.

Story mfg. artisanal designs revive traditional textile crochet and embroidery practices; expect plenty of hand-stitched veggies and blooms with nods to vintage workwear and military silhouettes. Head to the selection at END. for earthy craft-based Story mfg. trousers and cargo shorts. Never shy of pockets, they’re ideal for stashing all your foraging finds. Or, opt for Story mfg. jackets and hand-made knitwear that are popular with the eco-conscious crowd. 

Explore vegan, cruelty-free, and earth-friendly pieces in Story mfg. sustainable clothing. Each piece of Story mfg. men’s fashion is made naturally and is as kind to people and the planet as possible, and it’s rooted in the natural world, quite literally, using no harmful bleaching but instead plants to dye to colour its fabrics. We’re calling it feel-good fashion without the footprint. 

Scroll through END.'s collection of Story mfg. for men to see sustainability and style work in harmony.