End Clothing Logo

Anni Lu

Take a leap into the world of jewellery with Scandinavian label Anni Lu. Founded by creative director and designer Helle Vestergaard Poulsen in 2013, the Anni Lu jewellery brand name is inspired by Helle’s two most important people in her life, her late mother Anni and her daughter Luella. 

Although Danish-born, the Anni Lu brand inspires a sense of creation, encouraging expression whether at home or through the streets of Copenhagen - all complemented by the designer's signature seed pearl charm.

Poulsen is no stranger to the fashion realm; she previously worked for various Danish fashion magazines while also making bracelets from her Copenhagen apartment, prompting her dream of creating affordable luxury jewellery. Fast-forward to today, and the Anni Lu label is worn and loved by celebrities, royals, and Instagram influencers alike. Taking the jewellery sector by storm (or coastal sandy beaches) ever since, the brand is now best known for its delicate hand-made pieces that attain serious Scandi-cool status, transporting you to sun-soaked beaches and tropical destinations worldwide. 

Discover at END. the eclectic array of vibrant, delicately bohemian, and playful designs, from coordinated sets to tropical-inspired rainbows of beads and baroque-style pearls, mirroring her love of travelling and free-spirited energy. The Anni Lu bracelet selection has been a continuous firm favourite of ours here at END. 

Within every artisanal piece, feel the sand between your fingers and toes and jet-set off to new coastal destinations with Anni-lu’s youthful, colourful, and charming designs.

Filter

Department

All

Colour

All

Price

All
NZ$50
NZ$220
34 products
Anni Lu Golden Rainbow BraceletMulti
NZ$99
Anni Lu Asym BraceletTangerine
NZ$92
Anni Lu A Rose Is A Rose NecklacePink
NZ$209
Anni Lu Liquid Gold BraceletGold
NZ$109
Anni Lu Asym BraceletBlack
NZ$92NZ$50
45% off
Anni Lu Oh So Fine NecklaceSweet Pink
NZ$242NZ$157
35% off
Anni Lu Piccolo NecklaceMulti
NZ$282NZ$155
45% off
Anni Lu Oh So Fine BraceletSweet Pink
NZ$142NZ$85
40% off
Anni Lu Tie Dye BraceletAqua
NZ$99NZ$59
40% off
Anni Lu Golden Alaia HoopsMix
NZ$99NZ$54
45% off
Anni Lu Sunny Eldorado Hoop EarringsMulti
NZ$92NZ$60
35% off
Anni Lu Tennis NecklaceMulti
NZ$282NZ$155
45% off
Anni Lu Fleur BraceletPastel Dream
NZ$165NZ$99
40% off
Anni Lu Golden Hour NecklaceGold
NZ$165NZ$99
40% off
Anni Lu Liquid Silver NecklaceSilver
NZ$165NZ$90
45% off
Anni Lu Liquid Gold NecklaceGold
NZ$165NZ$90
45% off
Anni Lu Miami BraceletMulti
NZ$99NZ$59
40% off
Anni Lu Liquid Silver BraceletSilver
NZ$109NZ$60
45% off
Anni Lu Drop of Silver EarringsSilver
NZ$165NZ$107
35% off
Anni Lu Spiral EarringsSilver
NZ$209NZ$125
40% off
Anni Lu Pearly Long Drop EarringsWhite
NZ$242NZ$134
45% off
Anni Lu Pearly Short Drop EarringsWhite
NZ$165NZ$107
35% off
Anni Lu Mexi Flower EarringsGold
NZ$165NZ$107
35% off
Anni Lu Silver Heart On A String NecklacePurple
NZ$142NZ$85
40% off
Anni Lu Tangerine Dream NecklaceOrange
NZ$232NZ$139
40% off
Anni Lu Rainbow Nomad NecklaceMulti
NZ$232NZ$139
40% off
Anni Lu Baroque Pearl NecklaceGold
NZ$215NZ$129
40% off
Anni Lu Dusty Dreams NecklaceMulti
NZ$232NZ$127
45% off
Anni Lu Fantasy BraceletMulti
NZ$132NZ$79
40% off
Anni Lu Daisy Flower NecklaceWhite
NZ$342NZ$189
45% off
Anni Lu Bracelet Set 07Multi
NZ$315NZ$159
50% off
Anni Lu Shelly NecklaceWhite
NZ$109NZ$60
45% off
Anni Lu Glamstone NecklaceMulti
NZ$342NZ$189
45% off
Anni Lu Ball NecklaceColour Splash
NZ$282NZ$142
50% off