There is something primal about our obsession with speed. It’s the intoxicating rush that sits at the heart of why we follow sport—the roar of an engine, the blur of a machine on the limit, and the razor-thin margin between control and chaos. But that energy has never stayed confined to the grid. From the scientific precision of Formula 1 paddocks to your local boy racers, speed culture has always generated its own distinct visual language. It’s an identity built on heavy-duty fabrics, mechanical textures, and eye-catching graphics.
Landing on the heels of Summer of Sport, On the Move continues our exploration of sport’s impact on style. We’ve translated the visual codes of racing into a wardrobe that bypasses gimmicks in exchange for pieces you’ll actually wear. This isn't about track performance, it's a solid mix of contemporary influences, all rooted in the world of racing.
Launching across July and August 2026, the collection is supported by a series of exclusive collaborations built from the scene’s subcultures by the names that are shaping our wardrobes right now. Discover the full line-up below.
END. Label
At the heart of the release is our latest in-house offering: a 24-piece collection heavy on bold graphics inspired by classic race liveries. This season marks a definitive milestone for END. Label with our first own-brand foray into womenswear, introducing five Noughties-inspired baby tees that bring a new silhouette to our visual language. Look out for the debut of the Whippet motif. Nodding directly to our North East roots, this new insignia speaks of the spirit of speed and pursuit across heavy-hitting jersey pieces. Beyond perfected staples, there’s more shirting that treads the line between everyday uniform and evening-ready highlight.
Alpha Industries
For our first-ever collaboration with Alpha Industries, we wanted to bridge their legendary military aviation heritage with the functional aesthetic of paddock uniforms. The result is two heavy-duty MA-1 jackets in classic black and khaki. Built to mimic the structured, team-issued outerwear seen in the pits, both styles feature custom embroidered patches and graphic hits centered around our Whippet motif.
Local Space
Building on our ongoing partnership with Manchester-based Local Space, we’ve put together a focused three-piece headwear capsule rooted in a shared obsession with automotive subcultures. Local Space’s DNA is deeply tied to the world of custom-wrapped street racers, and that energy translates directly here. Bold color blocking, big graphics, and bootleg-style branding comes with the kind of raw energy we know and love about Local Space.
adidas
Reuniting with one of our longest-standing creative partners, we worked with adidas to deliver a tribute to the grit and engineering of motocross. The END. x adidas adistar Control 5 replaces standard running aesthetics with design cues pulled from the dirt track. Reinforced foxing and sharp chrome detailing references the polished metals and industrial finishes of high-performance bikes.
Cole Buxton
Closing out the capsule, we reconnect with Cole Buxton for a 14-piece collection deeply rooted in personal history and British trials culture. Inspired by Buxton’s father’s connection to trial bikes, the range doubles down on utilitarian rider wear with a premium edge. Featuring everything from essential hoodies and sweatpants to heavyweight jackets and leather trousers, the collection looks to archival iconography drawn directly from classic British motorsport graphics.
