INSPIRE. EDUCATE. CULTURE. COMMUNITY

Founded in 2005 by Christiaan Ashworth and John Parker, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and END. is now a leading fashion, sneaker, and design destination, offering its global community unique experiences via physical concept stores and digital touchpoints.


Reflecting on its founding principles, END.’s purpose is to inspire and educate its community through fashion, design, art and music. Whether it be through digital editorials or thought-provoking storytelling, collaborations or in-store workshops and live events, END. is a stage to inspire, educate, drive culture, conversation, and change. 


END TALKS: AN EVENING WITH JACQUES CHASSAING, JASON COLES & GARY ASPDEN AT END. MANCHESTER

In celebration of Jacques Chassaing and Jason Coles’ recent publication, “Soul to Sole”, END. invited the author and seminal designer for an in-depth discussion with Gary Aspden at END. Manchester.

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INSIDE THE COLE BUXTON "STILL HERE" FILM SCREENING

Nestled neatly off the banks of the River Clyde at SWG3, END. hosted an intimate preview screening of Cole Buxton's upcoming documentary feature, "Still Here".

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CELEBRATING THE FUTURE OF NIKE’S AIR MAX 97 “SILVER BULLET”

Featuring a shoe swap facilitated by Sole Circle UK & sounds from Interplanetary Criminal and La La, END. hosted an evening in honour of the 25th Anniversary of the Air Max 97 "Silver Bullet" - a milestone of future-facing sneaker design.

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END. X SAUCONY “FRIED CHICKEN” LAUNCH EVENT AT END. LONDON

Cooking up a culinary masterpiece, END. & Saucony teamed up to launch their latest collaborative sneaker – the “Fried Chicken” Shadow 6000 at END. London in Soho.

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AN EVENING WITH SAM PEARCE PRESENTED BY CAKENOTCRUMBS AT END. MANCHESTER

To mark the fourth instalment in END. Talks, we invited Sam Pearce, New Balance Made in UK Creative Designer Manager, to our Manchester store for an in-depth discussion with CakeNotCrumbs.

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SLAWN AT END. LONDON

Celebrating the launch of Mission Statement Magazine’s Issue 003: ‘The Internet Issue’, END. and MSM joined forces for an in-store signing with cultural luminary Slawn at END. Soho.

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AN EVENING WITH REPRESENT AT END. MANCHESTER

For our third instalment of END. Talks, END. invited Represent’s George and Michael Heaton to our Manchester flagship for an in-depth discussion hosted by Sam Cole.

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THE TOMMY JEANS X MSM X END. PARTY

END., Tommy Jeans and Mission Statement Magazine celebrated the launch of Tommy Jeans’ new collection with an intimate party hosted at The Ned’s Vault Bar and Lounge.

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AN EVENING WITH VENEDA CARTER & TIMBERLAND AT END. LONDON

Heralding the launch of Veneda Carter’s inaugural collaboration with Timberland, END. hosted an intimate talk with the Los Angeles-based stylist at our flagship store in the heart of Soho.

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INSIDE THE END. X ADIDAS "CERAMIC CRAZE" COMMUNITY EVENING

Celebrating the upcoming release of their collaborative Ultraboost OG 1.0 sneaker "Ceramic Craze", END. and adidas hosted a community evening at Newcastle upon Tyne's Kiln Café & Ceramics.

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CRATE DIGGING IN-STORE WITH TIMBERLAND X WACKO MARIA

Celebrating the launch of Timberland and Wacko Maria’s Classic Boat Shoe, END. invited individuals to our London flagship store to experience the joys of crate digging.

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THE NORTH FACE & END. PRESENT THE EXPLORATION SERIES FOR NORTHERN PRIDE 2022

The North Face and END. teamed up for The Exploration Series last week to celebrate Pride ’22 and promote inclusivity in the outdoors, with talks from Frankie Dewar & Frit Tam, music from DJ Awkward Black Girl and food from The Grazing Guys in-store at our Newcastle upon Tyne flagship on Grey Street.

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AN EVENING WITH KERRI CHANDLER PRESENTED BY SUB CLUB

END. headed north of the border with the next instalment in END. Talks, inviting house music icon Kerri Chandler and Sub Club boss Mike Grieve to our Glasgow flagship store on Ingram Street.

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SHY BAIRNS & NIKE AIR KUKINI: INVIGORATING COMMUNITY THROUGH CLUB CULTURE

Tapping the Air Kukini's progressive spirit, Newcastle upon Tyne collective Shy Bairns are striving to build a better community, utilising the positive impact of club culture.

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HIVE MIND WITH PURE BUZZIN'

Following Pure Buzzin’s "Introduction to Honeybees" guest feature, END. visit their community hives in North Shields to get hands on with the world of apiculture, or beekeeping.

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END. & CASALL CHAKRA YOGA & SOUND HEALING

To support the launch of Casall’s Colour Capsule, END. and Casall hosted a Chakra yoga and sound healing session at 180 The Strand, London, an iconic Brutalist building that has been transformed into a cultural centre.

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WORLD ENVIRONMENT DAY: AN INTRO TO HONEY BEES BY PURE BUZZIN

Presenting their introduction to honey bees, North East community interest company, Pure Buzzin', delve into the important world of beekeeping.

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NIKE SERVER & VIBRAM ACADEMY RESOLE WORKSHOP

END. partnered with Nike Server and Vibram Academy to give people the opportunity to rejuvenate their old favourite sneakers, providing them with a new lease of life through updated Vibram soles and technology.

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YMC X UMBRO AT END. LONDON

To celebrate YMC and Umbro’s latest collection, END. hosted a display of the collection and a DJ set by label co-founder, Fraser Moss, at our flagship London store, Soho.

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SOLE CIRCLE UK AT END. GLASGOW

END. has partnered with Sole Circle UK to install a donation box in our Glasgow store, giving individuals the chance to clean up and donate their unwanted sneakers.

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THE END. & ON CLOUDMONSTER 5K RUN EVENT  

To support the release of the On Cloudmonster running shoe, END. partnered with On and Your Friendly Runners to host a tech talk, try-on session and 5k run at our London flagship store, Soho.

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AN EVENING WITH NIGEL CABOURN PRESENTED BY DANNY LOMAS

To mark the debut in our ongoing series, END. Talks, we invited Nigel Cabourn and Danny Lomas to our Newcastle flagship store on Grey Street.

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AIR MAX DAY 2022 ROUND UP

In celebration of Air Max Day 2022, and as part of Nike’s Give Fresh Air program, END. hosted a day of workshops and community initiatives at our Flagship store in Soho, London.

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“UNLEARN TO DRAW” WITH THEDSA X END. EVENT

END. partnered with Aitor Throup to host an evening titled “Unlearn to Draw”: a workshop aimed at showcasing the artist’s meditative approach to his daily sketches.

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END. x NEW BALANCE ‘ART OF NOTHING’ WORKSHOP

Preluding our collaboration with New Balance, we hosted a morning of wellness workshops at House of Wisdom, Regent’s Place, London, a social space dedicated to empowering communities with the tools needed to balance physical and mental wellbeing.

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ALL GONE 2021 LAUNCH EVENT

Celebrating the release of ALL GONE 2021, END. hosted an exclusive book signing with author, Michael Dupouy, and launch party at their flagship London store in Soho. Soundtracked by Rinse FM’s Grainger, the night further exemplified ALL GONE’s cultural significance as an authority on street culture.

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ASICS X KASSL EDITIONS X MIND UK ‘CRAFTS FOR MIND’

Partnering with ASICS and cult European brand KASSL Editions, we crafted 30 pairs of GEL-1090 sneakers to be raffled through the END, LAUNCHES platform, with proceeds going to Mind UK.

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THE NORTH FACE ‘ITS MORE THAN A JACKET’

Celebrating the idea that “It’s More Than A Jacket”, The North Face and END. teamed up to deliver an evening of climbing at The Arch climbing wall in Acton - a former art deco cinema repurposed to house a state of the art climbing facility for bouldering aficionados.

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