Polar Skate Co.

Hailing from the Nordic skate hub of Malmo, Sweden, Polar Skate Co. was founded in 2011 by pro skater and visionary Pontus Alv. The brand is built upon the idea of treating skateboarding with reverence and not just as a commodity. The result: playful, graphic, and functional clothing.  

Skateboarding culture and original graphics are integral parts of Polar Skate Co.’s streetwear DNA, with the graphics designed by Alv himself. Don't be mistaken; they’re often imitated but never duplicated.

The label thrives by reimagining ‘90s-inspired staple pieces for modern-day skateboarders and streetwear enthusiasts, with the men’s range at END. featuring everything from hoodies, t-shirts, sweatshirts, and lifestyle goods, all nodding to Polar's central themes: art and skateboarding. Despite its creative roots, the brand’s menswear pays homage to their Scandinavian heritage with minimalist, clean-cut styles, all complemented by the circular stroke Polar Skate Co. logo — an emblem respected and repped across skate parks and city streets worldwide. 

For off-duty styling, the label’s Big Boy Jeans and graphic t-shirts offer an easy foundation, while corduroy and half-zip fleece pieces reference 90s skate heritage.

Discover the latest Polar Skate Co. menswear at END. today.