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Story mfg.

In a rapidly changing world, Story mfg. proves that slow and steady wins the race. Headed by husband and wife Seed and Katy Al-Rubeyi, the eco-conscious brand was born out of a vision for considered naturally dyed and handmade clothing that the couple wanted but didn’t exist. The answer? Planet-friendly, naturally evolving collections that combat the ‘take, make, waste’ culture and anti-fashion approach to our everyday attire.

Story mfg. artisanal designs revive traditional textile crochet and embroidery practices; expect plenty of hand-stitched veggies and blooms with nods to vintage workwear and military silhouettes. Head to the selection at END. for earthy craft-based Story mfg. trousers and cargo shorts. Never shy of pockets, they’re ideal for stashing all your foraging finds. Or, opt for Story mfg. jackets and hand-made knitwear that are popular with the eco-conscious crowd. 

Explore vegan, cruelty-free, and earth-friendly pieces in Story mfg. sustainable clothing. Each piece of Story mfg. men’s fashion is made naturally and is as kind to people and the planet as possible, and it’s rooted in the natural world, quite literally, using no harmful bleaching but instead plants to dye to colour its fabrics. We’re calling it feel-good fashion without the footprint. 

Scroll through END.'s collection of Story mfg. for men to see sustainability and style work in harmony. 

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¥11020
¥133880
30 products
Story mfg. Sundae JacketMoss Check Handloom
¥83,125
Story mfg. Geo PulloverBlue
¥48,125
Story mfg. Tuesday JacketBarn Check
¥83,125
Story mfg. Geo PulloverBlack
¥46,375
Story mfg. PA ShirtIndigo Picnic
¥60,375
Story mfg DARK DENIM WONKY WEARDark Denim Wonky Wear
¥94,500
Story mfg. Gingham Greetings ShirtFrench Gingham Interrupted
¥84,000
Story mfg. Station JacketOlive Wonky-Wear
¥98,875
Story mfg BROWN WONKY WEARBrown Wonky Wear
¥94,500
Story mfg DARK DENIM WONKY WEARDark Denim Wonky Wear
¥77,875
Story mfg. Indigo Second JacketIndigo
¥84,000
Story mfg. Story Deli Grateful TeeWhite
¥13,125
Story mfg. Bridge ShortsIndigo Picnic
¥47,250
Story mfg INDIGO TREE HUGGERIndigo Tree Hugger
¥66,500
Story mfg. Saturn VestTessellate Patchwork
¥133,875
Story mfg. Geo HoodieSoft Grey
¥50,750
Story mfg. Embroidered Greetings ShirtEcru Clover Embroidery
¥66,500
Story mfg. PA ShirtPink Handloom Picnic
¥48,125
Story mfg. Tesselate Patchwork Greetings ShirtTessellate Patchwork
¥66,500
Story mfg. Ecru Brake Shirt JacketEcru Wonky-Wear
¥51,625
Story mfg ECRUEcru
¥75,250
Story mfg. Greetings ShirtPetal Applique
¥69,125
Story mfg. Lush PantsOlive Wonky-Wear
¥77,875¥46,725
40% off
Story mfg. Indigo Brake ShirtIndigo Wonky-Wear
¥56,000¥33,600
40% off
Story mfg. Grateful Long Sleeve T-ShirtEcru Tree Tales
¥21,875¥13,125
40% off
Story mfg. Grateful T-ShirtEcru Lesson
¥18,375¥11,025
40% off
Story mfg. Greetings Short Sleeve ShirtEcru Ribbon
¥56,875¥34,125
40% off
Story mfg. Twinsun CardiganOlive Rosette
¥83,125¥54,031
35% off
Story mfg. Lush PantsBlack Wonky-Wear
¥73,500¥51,450
30% off
Story mfg. Railroad Chore JacketBlack Wonky-Wear
¥92,750¥60,288
35% off