Mens New Brands to Know

Fashion moves fast — but so do we. END.’s expert Buying Team continues to scour the globe to bring you the very best brands: some established, some new, but all iconic. It goes without saying that you can trust END. to keep your wardrobe up to date, so stick with us as we explore the best men’s “New Brands to Know”.

From the heart of Manchester, Gander is rewriting the rules of British menswear. Founded by Calum Gregory, the label started with a single jacket and a lot of instinct. Now, it’s a full collection of refined utility: boxy silhouettes, workwear nods, and a distinctly Northern attitude. 

Mellow by name, mellow by nature. This British label leans into soft silhouettes, washed-out earthy tones, and quietly technical pieces that can transition from nature to urban with ease. From puffer jackets, to waterproof rain shells, to insulating fleeces, Mellow Clo channels the air of the outdoors into its utility-focused designs. 

EBIT™ — short for Enjoy Being in Transition™ — is using fashion to reframe how we talk about mental health. Founded by Simon Whitehouse in the wake of the pandemic, the brand is built on empathy, advocacy, and creative collaboration. Each collection is a platform for conversation, drawing on the voices of artists, musicians, and designers to challenge stigma and promote healing.

From cult favourites to emerging labels, END. curates the best new brands from around the globe — all in one destination.