FOCUS ON: SUMMER MENSWEAR

END. takes to the greens for summer, unveiling a curated menswear collection set against the manicured greens of a picture-perfect golf course, our latest Summer 2025 menswear editorial lookbook reimagines warm-weather dressing through a fresh, playful lens. 

There’s no scorecard here. The selection celebrates contrast: refined yet relaxed, youthful and polished. Relaxed tailoring, skate and luxury labels collide with new disruptors pushing the golf-streetwear agenda. It's a modern mix that redefines summer style with a signature blend of contemporary cool and elevated ease - exactly the kind of balance we champion at END.

Golf’s presence in fashion has hit its stride, with a wave of emerging labels offering a streetwear-driven spin on classic course attire. In END.’s 2025 menswear collection, staples like the polo shirt and knitted vest are reworked through the nostalgic lens of Metalwood Studio, while zip jackets from Neighborhood and Malbon add further flair.

The golf-street crossover comes to life in layered fleece gilets, ‘90s-inspired polos and generously cut shorts - elevated by luxury accessories from Gucci. It’s a functional yet fashion-forward nod to vintage golf culture.

Blending golf’s prep heritage with contemporary styling, the men’s summer 2025 collection balances country club classics. Knits are draped over shoulders, cardigans beneath blazers, and Bass Weejuns sandals offer a renewed sense of cultural relevance. 

As the summer season unfolds, new-in menswear continues to blend the best of luxury with the forward-thinking energy of streetwear and sportswear. Maison Margiela’s sharp tailoring offers a refined contrast to the casual flair of an Umbro football jersey, while Duke + Dexter loafers, sunglasses and bucket hats seamlessly bridge the gap between smart and casual. 

Newcomer ANNIE HOOD blends sport culture with modern essentials through refined design and craftsmanship, with textured chenille logos on hoodies paired with relaxed jersey shorts. The new season plays on contrasts, grounding printed Our Legacy shirts and Jil Sander co-ords with heritage brands Paraboot and Bass Weejuns loafers, while derbies in textured cowhide add an unexpected twist.

SS25 men’s fashion trends embrace a shift towards subtlety, with an emphasis on craftsmanship over bold logos. Script embroidery on Drôle de Monsieur cardigans and intricately engineered logos from Represent take form on lace vacation shirts, highlighting refined detailing.

Newcomer ​​SECOND/LAYER perfects discreet branding with an embroidered cardigan, paired effortlessly with relaxed Metalwood Studio shorts. This fusion pushes golf fashion into new territory, seamlessly blending the two worlds with a modern sensibility. Logo-driven accessories, including hats, paired with headscarves and neckties wrapped around caps - creates a cohesive headgear look.