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YMC Mens

Taking inspiration from a quote by industrial designer Raymond Loewy; “You must create your own design style” - You Must Create was founded in 1995 by Jimmy Collins and Fraser Moss. A summary of the values of the label as well as a call to action for its customers, YMC creates thoughtful, creative clothing that has workwear and military influences.

Designing with longevity in mind, YMC clothing was initially launched to create understated, functional garments. Fast forward 30 years and the label’s vast knowledge of subcultures still serves as a reference point for wearable YMC menswear collections.

With the unfortunate passing of co-founder Fraser Moss, Sage Toda-Nation was appointed creative director in 2024. Heading back to the roots of the label, new drops are brimming with reworked heritage designs for a fashion forward aesthetic.

Discover discounts in the YMC Sale.

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80 products
YMC Deadbeat TrousersBlack
HK$1,875
END. Exclusive
YMC Construction Jacket Presented by END.Black
HK$2,835
YMC Textured Almost Grown SweatshirtNavy
HK$1,529
YMC Graphic Triple T-ShirtBlack
HK$720
YMC Triple T-ShirtWhite
HK$569
YMC PJ Check Flannel OvershirtBlack & Olive
HK$2,160
YMC Deadbeat TrouserBrown
HK$1,875
YMC Curtis Stripe ShirtNatural & Navy
HK$2,160
YMC Studio SweatshirtBrown
HK$1,585
YMC Triple T-ShirtBlack
HK$569
YMC Garment Dyed Modal Deadbeat TrouserBrown
HK$2,395
YMC Bez JeansIndigo
HK$1,875
YMC Spray Triple Pocket T ShirtBlue
HK$855
END. Exclusive
YMC Twisted Jeans Presented by END.Black
HK$2,259
YMC Jumbled Logo Print Triple T ShirtWhite
HK$855
END. Exclusive
YMC Basement Bomber Jacket Presented by END.Charcoal
HK$4,315
END. Exclusive
YMC Alva Skate Trousers Presented by END.Charcoal
HK$2,160
YMC Bez JeanBlack
HK$1,875
YMC Bez JeansEcru
HK$1,875
YMC Check Substance ShirtMulti
HK$1,915
YMC Curtis Seersucker ShirtNavy
HK$1,719
YMC Cotton Check Malick ShirtMulti
HK$1,489
YMC Deadbeat TrousersNavy
HK$1,875
YMC Deadbeat Garment Dyed TrousersClay
HK$2,395
YMC Triple T-ShirtNavy
HK$569
YMC Triple Stripe T-ShirtLight Pink & White
HK$819
YMC Groundhog Chore JacketBlack
HK$2,449
YMC Cotton Check PJ OvershirtMulti
HK$1,915
YMC 90'S Denim Twisted ShortsIndigo
HK$1,915
YMC Painter TrouserBlack
HK$2,160
YMC Flint CrewGreen
HK$2,395
END. Exclusive
YMC Graphic Triple T-Shirt Presented by END.White
HK$720
YMC Basement Bomber JacketBlack
HK$4,315
YMC Twisted JeanBlack
HK$2,259
YMC Curtis Seersucker ShirtWhite
HK$1,719
YMC Seersucker Stripe Curtis ShirtMulti
HK$1,625
YMC Alva Skate TrouserNavy
HK$1,435
YMC Wild Ones T-ShirtWhite
HK$529
YMC Garment Dye Repetition JacketBlack
HK$3,639
YMC Death Star Print Triple T ShirtBlack
HK$855
YMC Wild Ones T-ShirtNavy
HK$529
YMC Triple Y Print T-ShirtBlack
HK$759
YMC Suedehead Stripe Crew Neck JumperGreen & Off White
HK$2,395
YMC Alva Skate TrouserBlack
HK$1,435
YMC Suedehead Crew Neck JumperBlack
HK$2,105
YMC Wild Ones T-ShirtBlack
HK$529
YMC Where Did You Go Print Triple T ShirtWhite
HK$855
YMC Curtis ShirtNatural Stripe
HK$2,160
YMC Studio Wool Blend SweatshirtDark Green
HK$2,259
YMC Technical Basement Bomber JacketNavy
HK$4,409
END. Exclusive
YMC Suedehead Crew Neck Knit Presented by END.Charcoal & Seaglass
HK$2,395
YMC Suedehead Crew Neck JumperGreen
HK$2,105
YMC Suedehead Stripe JumperGreen & Brown
HK$2,395
YMC Earth Suededhead JumperBlack
HK$2,105
YMC Organic Seersucker Malick ShirtDark Green
HK$1,625
YMC Lace Malick ShirtWhite
HK$1,489
YMC Sleeve ScarfBlack
HK$1,345
YMC Cruiser Check Shirt JacketBlack & Charcoal
HK$2,640HK$1,716
35% off
YMC Bowie Check JacketBlack & Charcoal
HK$2,835HK$1,843
35% off
YMC Painter TrousersBlack
HK$1,875HK$1,219
35% off
YMC Suedehead Crew Neck JumperBlue
HK$2,105HK$1,368
35% off
YMC Groundhog Chore JacketIndigo
HK$2,395HK$1,557
35% off
YMC PJ Check OvershirtBlack & Grey
HK$2,160HK$1,404
35% off
YMC Triple T-Shirt FacesBlack
HK$720HK$504
30% off
YMC Skate T-ShirtNavy
HK$819HK$491
40% off
YMC Triple T-Shirt MountainsWhite
HK$720HK$468
35% off
YMC Construction JacketGreen
HK$2,835HK$1,843
35% off
YMC Loft Denim JacketIndigo
HK$2,640HK$1,584
40% off
YMC Twisted Denim ShortIndigo
HK$2,395HK$1,437
40% off
YMC PJ Stripe JacketNavy & Yellow
HK$2,395HK$1,437
40% off
YMC Replacement Denim JeansIndigo
HK$2,259HK$1,130
50% off
YMC Malick Stripe Vacation ShirtWhite & Yellow
HK$1,489HK$819
45% off
YMC Almost Grown Waffle SweatshirtOff White
HK$1,299HK$779
40% off
YMC Marquee Waffle T-ShirtNavy
HK$720HK$396
45% off
Cubitts x YMC Akira SunglassesOxford Blue
HK$1,435HK$789
35% off
YMC Alva Skate TrouserOlive
HK$1,440HK$1,080
25% off
YMC PJ OvershirtWhite & Black
HK$2,160HK$1,080
40% off
YMC Malick Vacation ShirtBlue & White
HK$1,585HK$793
50% off
YMC Sidri Vacation ShirtWhite & Black
HK$1,875HK$750
60% off
YMC Curtis Check ShirtNavy Multi
HK$2,160HK$1,080
50% off
  1. Mens
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  3. YMC