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thisisneverthat Men's

Created in 2010, South Korean label thisisneverthat continues to showcase its futuristic aesthetic in an evolving line of laidback basics. Helmed by Cho Nadan, Park Inwook, and Choi Jonkyu, the ready-to-wear label was originally an underground gem. However following its Fashion Week debut in 2018, Thisisneverthat men's clothing gained global recognition. With a unique underground aesthetic, the brand delivers a snapshot of Korean style with cutting edge streetwear. Quickly amassing a cult following amongst avant-garde fashion devotees the label is now a global trailblazer.

With the vibrant subcultural scene of Seoul serving as inspiration, Thisisneverthat’s urban fashion offers an unconventional look. With military-like cuts and loose fits, you can channel both a 90s vibe, and an early 2000’s aesthetic. With a fresh, playful and modern take on streetwear, the label is popular among Korea’s K-pop, rap and art scenes, as well as street-style icons.

In each highly anticipated drop, the label focuses on clean typography, premium fabrics, and contrasting staple pieces. Speaking to the brand’s effortless cool, expect wool shirts, denim jeans, logo-printed hoodies, and matte bucket hats. Meanwhile, an ever-evolving range of print, jacquard, and patchwork outwear rendered in monochromatic, colorblocked, and two-tone designs elevate your everyday essentials. 

Fast becoming Korea's most coveted streetwear label Thisisneverthat’s streetwear is ever evolving. Continuing to grow with fluid lines of staples every season, its aesthetic is unmistakably full of youth and energy.

68 products
Latest
thisisneverthat Windstopper 2L Utility JacketCharcoal
HK$2,775
thisisneverthat x GORE-TEX WINDSTOPPER Cord JacketNavy
HK$2,739
thisisneverthat x GORE-TEX WINDSTOPPER Gear JacketBlack
HK$2,775
Latest
thisisneverthat T-Logo TeeBlack
HK$435
thisisneverthat x GORE-TEX WINDSTOPPER Wool Fleece CapGrey Heather
HK$1,009
thisisneverthat x GORE-TEX 2L Reversible JacketBrown
HK$4,119
thisisneverthat x GORE-TEX WINDSTOPPER Wool Fleece CrewGrey Heather
HK$2,009
Latest
thisisneverthat T-Logo TeeWhite
HK$435
Latest
thisisneverthat Regular JeansWashed Blue
HK$1,435
thisisneverthat x GORE-TEX WINDSTOPPER Puffer Down JacketBlack
HK$4,215
Latest
thisisneverthat Regular JeansBlack
HK$1,435
thisisneverthat T-Logo CapWhite & Blue
HK$435
Latest
thisisneverthat Gore-Tex 2L Anorak JacketDark Navy
HK$3,449
thisisneverthat PERTEX Overdyed T Down JacketStone
HK$2,880HK$2,016
30% off
thisisneverthat PERTEX T Down JacketDark Sage
HK$2,689HK$2,017
25% off
thisisneverthat Argyle Zip Knit CardiganBrown
HK$1,825HK$1,369
25% off
thisisneverthat Full Zip CardiganBlack
HK$1,729HK$1,124
35% off
thisisneverthat Heart Logo Knit JumperDark Navy
HK$1,345HK$942
30% off
thisisneverthat Football JerseyNavy
HK$1,155HK$924
20% off
thisisneverthat Heart Logo Knit JumperSand
HK$1,345HK$874
35% off
thisisneverthat Velvet Knit PoloGreen
HK$1,345HK$874
35% off
thisisneverthat Football JerseyWhite
HK$1,155HK$866
25% off
thisisneverthat SCT-Logo Shaggy Knit PoloMud
HK$1,249HK$812
35% off
thisisneverthat PERTEX Light Down VestBrown Black
HK$1,920HK$1,152
40% off
thisisneverthat PERTEX Light Down JacketStone
HK$2,115HK$1,586
25% off
thisisneverthat SP Logo Wading JacketBlack
HK$2,115HK$1,481
30% off
thisisneverthat Corduroy Varsity JacketGreen
HK$2,305HK$1,383
40% off
thisisneverthat SP Sherpa Fleece JacketOlive
HK$1,729HK$1,297
25% off
thisisneverthat PERTEX Light Down VestBrown
HK$1,920HK$1,152
40% off
thisisneverthat T-Logo Knit JumperCamo
HK$1,249HK$937
25% off
thisisneverthat Regular JeansOne Wash
HK$1,440HK$936
35% off
thisisneverthat Hickory Denim ShirtIndigo
HK$1,539HK$770
50% off
thisisneverthat OL Logo Zip HoodieGrey Heather
HK$1,155HK$751
35% off
thisisneverthat T-Logo Knit JumperBlack
HK$1,249HK$749
40% off
thisisneverthat Arch Logo HoodieBlack
HK$1,059HK$688
35% off
thisisneverthat T-Logo HoodieBlack
HK$1,059HK$688
35% off
thisisneverthat Arch Logo HoodieGrey Heather
HK$1,059HK$635
40% off
thisisneverthat Guava TeeWhite
HK$480HK$312
35% off
thisisneverthat T-Logo TeeOatmeal
HK$435HK$305
30% off
thisisneverthat Denim T-Logo CapWashed Blue
HK$480HK$288
40% off
thisisneverthat T-Logo LT HoodieGrey Heather
HK$1,059HK$688
35% off
THISISNEVERTHAT PERTEX T Down JacketBlack
HK$2,495HK$1,871
25% off
thisisneverthat Relaxed JeansWashed Blue
HK$1,435HK$933
45% off
thisisneverthat Relaxed JeansBlack
HK$1,435HK$933
35% off
thisisneverthat Python Shortsleeve ShirtDark Navy
HK$1,239HK$620
50% off
thisisneverthat Beach ShortCharcoal
HK$915HK$641
30% off
thisisneverthat Utility ShortMocha
HK$1,145HK$630
35% off
thisisneverthat Jacquard Pattern Shortsleeve ShirtBlack
HK$955HK$525
45% off
thisisneverthat Basketball ShortBlack
HK$819HK$491
40% off
thisisneverthat Jogging ShortBlack
HK$759HK$455
30% off
thisisneverthat Jogging ShortWarm Grey
HK$759HK$455
40% off
thisisneverthat Football T-ShirtGrey
HK$625HK$438
30% off
thisisneverthat Ufo T-ShirtWhite/Grey Heather
HK$625HK$406
35% off
thisisneverthat Intl. Logo T-ShirtBlack
HK$625HK$375
40% off
thisisneverthat C-Logo T-ShirtCharcoal
HK$529HK$370
30% off
thisisneverthat C-Logo T-ShirtGrey
HK$529HK$344
35% off
thisisneverthat Intl. Logo T-ShirtWhite
HK$625HK$313
50% off
thisisneverthat Tnt International T-ShirtBlack
HK$529HK$265
50% off
thisisneverthat Washed Denim ShortBlack
HK$1,049HK$734
30% off
thisisneverthat Washed Denim ShortBlue
HK$1,049HK$629
30% off
thisisneverthat Outer Space T-ShirtWhite
HK$529HK$344
35% off
thisisneverthat Outer Space T-ShirtBlack
HK$529HK$317
40% off
thisisneverthat Denim Carpenter PantBlack
HK$1,585HK$951
40% off
thisisneverthat Splashed Chino PantBrown
HK$1,529HK$917
40% off
thisisneverthat Tnt International HoodieBlack
HK$1,239HK$743
40% off
thisisneverthat Cross Stitched Crew SweatshirtGrey Heather
HK$1,049HK$577
45% off
thisisneverthat x Gramicci Washed Corduroy TrousersEcru
HK$1,585HK$1,030
35% off
Converse x thisisneverthat One Star ProTrekking Green, Black & White
HK$769HK$385
50% off