BEAMS

BEAMS, the original label and core heart of the BEAMS universe and its in‑house brands, is a cornerstone of modern Japanese style, blending everyday wear with a playful, culture‑driven sensibility. It’s both the store name — one of Japan’s most influential retailers — and the name of the brand’s original, central line.

Founded in 1976 in Harajuku, Tokyo, by Etsuzo Shitara, BEAMS grew from a small lifestyle shop, launched in an era when department stores dominated and the concept of a “select shop” didn’t yet exist — into a global tastemaker known for its eclectic mix of Americana, streetwear, workwear and contemporary design. The BEAMS men's aesthetic leans into curation as identity: effortless layering, bold colour and a balance of utility and refinement.

At END., explore key BEAMS men's clothing spanning outerwear, t-shirts, knitwear, trousers and more, showcasing the brand’s signature blend of heritage, utility and modern Japanese style.

BEAMS operates several sub‑labels — BEAMS, BEAMS Japan, BEAMS Plus and women's BEAMS BOY — all available to shop now.

BEAMS Multi Stripe T-ShirtNavy

BEAMS Waffle Crew Neck SweatshirtBlack

BEAMS Balloon Wide Sweat PantsBlack

BEAMS Layered Damage Long Sleeve T-ShirtBlack & Black

BEAMS Heavy Oxford Button Down ShirtBlue

BEAMS New Wide Pleated ChinoBeige

BEAMS Wide Tapered Denim JeansUsed Indigo

BEAMS Stretch Thermal T-ShirtWhite

BEAMS Oxford Button Down Half Sleeve ShirtBlue Multi Stripe

BEAMS Oxford Button Down Half Sleeve ShirtBlue Check

BEAMS 7 Gauge Stripe Knit Rugby ShirtPurple

BEAMS Mesh Open Collar ShirtOff White

BEAMS New Wide Pleated ChinoCharcoal

BEAMS Wide Pleated Taper Denim JeansGrey

BEAMS Mesh Open Collar ShirtBlack

BEAMS Stretch Thermal T-ShirtBlack

BEAMS Damage Denim ShortsFade Chacoal

BEAMS Damage Denim ShortsIce Wash

BEAMS Big 6 Pocket Cargo PantsBlack

HK$1,529HK$1,223

BEAMS Multi Stripe T-ShirtLight Grey

BEAMS Portrait T-ShirtFade Black

BEAMS Digital Print Hooded JacketFade Beige

HK$2,160HK$1,296

BEAMS Fade Rivet Zip HoodieFade Grey

HK$1,529HK$1,147

BEAMS Balloon Wide Sweat PantsAsh Grey

HK$1,335HK$1,001

BEAMS Fade Rivet Zip HoodieFade Green

BEAMS Thermal Long Sleeve T-ShirtWhite

BEAMS Multi Stripe Long Sleeve T-ShirtLight Grey

BEAMS 7 Gauge Stripe Knit Rugby ShirtYellow

BEAMS Multi Stripe Long Sleeve T-ShirtBlack

BEAMS Balloon Wide Denim JeansIndigo

HK$1,779HK$1,156

BEAMS Fringe OvershirtBlack

BEAMS Fade Souvenir Half Zip SweatshirtNavy

BEAMS Puckering Easy TrousersBlack

BEAMS Puckering Easy TrousersTaupe

BEAMS Fade Souvenir Half Zip SweatshirtSoft Black

BEAMS B Satin Varsity JacketNavy

HK$3,255HK$1,628

BEAMS Denim Loose Coverall JacketUsed Indigo

HK$2,199HK$1,429

BEAMS Wide Tapered Denim JeansBlack

BEAMS Print Loose Open Collar ShirtWhite

BEAMS Easy BD Half Sleeve ShirtWhite

BEAMS Stripe Open Collar ShirtTeal

BEAMS BMS Logo T-ShirtWhite

BEAMS Flannel Plaid ShirtBeige

BEAMS Print Short Sleeve SweatGrey

BEAMS Faded Print Raglan SweatBlack

BEAMS Winter Pattern Crew JumperDeer